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Please give some suggestions about my offer testing

Discussion in 'Mobile Marketing' started by forman, Nov 25, 2016.

  1. forman

    forman Affiliate affiliate

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    Hi, thank you for taking time on watching this post.
    I have tested this sweepstakes offer for about one week at popads.
    Then after i removed the LP\sites\isp\category\browser\os\devices that performance not very well, i made the ROI from -50% to 0%.
    Before i optimize, i receive about 5K pop traffic, generate about 5 conversions,with a higher CPM, the ROI is -50%. After the optimize, i receive about 2K pop traffic with a lower CPM, generate about 2 conversions, ROI is 0%.
    What should i do next?
    I plan to search more cheap pop traffic to test it. But i don't know the lowest pop CPM of each traffic platform. I don't know if i can still keep roi at 0% at the new traffic platform if the traffic cpm is higher.
    Is there any case studys on how to promote sweepstakes offers?
     
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    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    i think You just have to keep the campaign live it's 0% Now ,
    cool , send more traffic and optimize more and more to make it green in the next few days .
     
    T J Tutor likes this.
  4. forman

    forman Affiliate affiliate

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    @tyoussef Thank you. I am still testing this offer. Right now the offer performance not bad.
    But, the volume is too little. every day, i receive about 2K impressions and only 5~6 leads generated. The ROI is about 20%.
    For me, the optimization means cut all the isp\category\browser\os\devices, after the cutting, impressions also go away. Is there something wrong? How to scale?
     
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    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    why don't you copy the campaign to other traffic Sources ?
     
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