ianternet
Member
Play Buttons on Youtube Video or Not?
In this case study I was testing the CTR results for using a play button on my add or not using the play button.
Landing Page Play Button
So I so a lot of testing and sometimes I tend to think that my experience or way of thought will result and steer me in a way to get the data without really doing much testing. Well this time around, I want to see if my thoughts are true. Usually I tend to create actionable images or actionable landing pages. When I buy traffic I create a landing page but for this specific traffic source, PPV - I have an ad which clicks to a landing page which clicks to an offer.
Here are 2 snapshots and here are the results of each:
Play Button
No Play Button
These 2 snapshots are images I used as an ad to the actual landing page. What do you think did better? The play button? That seems to be an obvious choice, because it has an actionable call to action.
My test engine shows the ad with the no play button results better, about 30% more clicks arrived to the non play button ad. This obviously surprised me, the call to action is the play button and should result in more clicks because it is an actionable call.
I concluded the reason why the non play button didn't do so well is because I made the play button too big than usual. Everyone is use to seeing a Youtube player and their play button. So it can be the issue of users are not drawn to that button. Maybe I made the play button too big that it takes up too much of the video player image as a whole? There are multitudes of reason why the non play button image did better. I just know that my test shows the first image doing much better than the traditional play image button.
This test was to simply increase my CTR to the landing page. My goal is to get more clicks to the landing page so more viewers can know what I am selling. Testing is very important and what you think will work will not work to some other verticals or demographics. This proves it, so test and test.
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