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Personal Loan Offer Journey

Discussion in 'Follow Alongs and Online Journeys' started by atc90211, Oct 22, 2019.

  1. atc90211

    atc90211 Active Member affiliate

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    Traffic Network: Bing/Microsoft Advertising

    Offer: Personal Loan

    Payout: $80

    Total Conversion: 9

    Latest Traffic Cost: $570

    Most recent Revenue: $720

    Direct/With Landing Page? Direct



    Right now, I don't have landing pages for this offer, but I am going to create a few of them to increase conversions. I am also going to use the opt-in page so I can capture some leads. In the long run, I want to build an email list so I can promote other offers such as credit card, vacation, insurance, etc. Here are the plans for the next 14 days:

    Campaign A (Direct to the offer only)
    1. Create additional 2 ads
    2. No landing pages or opt-in page
    Campaign B
    1. Create 4-6 Ads
    2. Prepare at least 2 landing pages
    3. No opt-in page
    Campaign C
    1. Create 4-6 Ads
    2. Prepare at least 2 landing pages
    3. With an opt-in page between the 1st landing page and the offer.
     
    tyoussef and game333 like this.
  2. CPA Evolution
  3. game333

    game333 Moderator moderator affiliate

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    You don't have a landing yet you are still making profit, in 2019?
     
    Marc, tyoussef and atc90211 like this.
  4. TheDanmit

    TheDanmit Active Member affiliate

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    :eek: like whaat? without LP. This seems very interesting keep us updated
     
    tyoussef and atc90211 like this.
  5. atc90211

    atc90211 Active Member affiliate

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    That's correct. I usually test first without landing pages, if permissible, to find out if the offer is very attractive or not. If the ROI on the offer is positive without landing pages, it means it is a very good offer and landing pages can boost the ROI and revenue without much effort. If the ROI is close to 0% or less than -50%, then the landing pages may increase the conversions above 0% but it may need some work. If the ROI is -50% or more, it means I have to work very hard on the offer to achieve ROI above 0%.
     
    tyoussef likes this.
  6. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    amazing, I also like this idea, since it's Bing you test direct linking to validate that the offer is converting, then add landing pages and split test.
     
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