About three months ago, our main affiliate network suddenly cut our revenue share by more than 20%
That was the last straw. We sat down, analyzed our tracker data, and realized that we were doing all the hard work - driving traffic with a high intent to purchase - yet getting only crumbs in return. We decided it was time to launch our own casino brand and direct traffic to it.
At first, we thought about writing our own software from scratch. Our technical specialist ran the numbers and essentially told us that it would take us more than 8 months just to get a buggy minimum viable product (MVP), and we’d spend our entire advertising budget on senior developers’ salaries before we’d see even a single player. So we started looking for platform providers like SoftSwiss, Nuxgame, and others. I can’t say which one we chose, since this post isn’t an advertisement.
Their API-focused platform allowed us to integrate our own cryptocurrency payment flow without huge setup fees or outrageous commissions on gross gaming revenue (GGR).
It took us about three months to launch. The first month was mainly spent resolving legal issues in Anjouan and establishing our corporate structure. We devoted the second month to integrating a gaming aggregator so we wouldn’t have to spend 100 years negotiating 100 separate contracts with providers. The third month was the toughest - setting up cryptocurrency flows, testing fraud prevention tools, and conducting tests without real bets.
Now we keep the entire margin for ourselves, but this is definitely not passive income. Payment service providers shut down without warning, fraudulent bots attack weekly, and player retention is a round-the-clock job. Nevertheless, if you truly control your traffic, owning the backend is much more profitable than begging for traffic from networks.
If anyone is thinking about launching their own iGaming brand feel free to ask questions; I have plenty to share.
That was the last straw. We sat down, analyzed our tracker data, and realized that we were doing all the hard work - driving traffic with a high intent to purchase - yet getting only crumbs in return. We decided it was time to launch our own casino brand and direct traffic to it.
At first, we thought about writing our own software from scratch. Our technical specialist ran the numbers and essentially told us that it would take us more than 8 months just to get a buggy minimum viable product (MVP), and we’d spend our entire advertising budget on senior developers’ salaries before we’d see even a single player. So we started looking for platform providers like SoftSwiss, Nuxgame, and others. I can’t say which one we chose, since this post isn’t an advertisement.
Their API-focused platform allowed us to integrate our own cryptocurrency payment flow without huge setup fees or outrageous commissions on gross gaming revenue (GGR).
It took us about three months to launch. The first month was mainly spent resolving legal issues in Anjouan and establishing our corporate structure. We devoted the second month to integrating a gaming aggregator so we wouldn’t have to spend 100 years negotiating 100 separate contracts with providers. The third month was the toughest - setting up cryptocurrency flows, testing fraud prevention tools, and conducting tests without real bets.
Now we keep the entire margin for ourselves, but this is definitely not passive income. Payment service providers shut down without warning, fraudulent bots attack weekly, and player retention is a round-the-clock job. Nevertheless, if you truly control your traffic, owning the backend is much more profitable than begging for traffic from networks.
If anyone is thinking about launching their own iGaming brand feel free to ask questions; I have plenty to share.
