rogerramjeet
Member
Hey everyone,
I've started a new mobile campaign and spent around $70 to make about $20 which is a return around - 73%. I think I'll continue this campaign as I'm learning a truckload. (Hopefully turn this into the green!)
A couple of questions for you;
I'm unsure whether I should be optimising this campaign earlier on Apps (I've removed any significant high spending apps from the campaign) or leave the Apps in place and keep testing new angles and landers?
Secondly, would I benefit from testing different offers?
FYI - direct linking seems to convert around the same as a lander - so I'm thinking my landers/angles (LP CTR = 9%) aren't the best so I'll keep trying. (Both lander and direct link conversion is to a mobile dating offer.)
Any ideas would be appreciated!
I've started a new mobile campaign and spent around $70 to make about $20 which is a return around - 73%. I think I'll continue this campaign as I'm learning a truckload. (Hopefully turn this into the green!)
A couple of questions for you;
I'm unsure whether I should be optimising this campaign earlier on Apps (I've removed any significant high spending apps from the campaign) or leave the Apps in place and keep testing new angles and landers?
Secondly, would I benefit from testing different offers?
FYI - direct linking seems to convert around the same as a lander - so I'm thinking my landers/angles (LP CTR = 9%) aren't the best so I'll keep trying. (Both lander and direct link conversion is to a mobile dating offer.)
Any ideas would be appreciated!