When you're ready, there is also an excellent e-Book available in audio and pdf format that comes as a freebie with an upgraded account. It spells everything out in simple language and provides a checklist for running a campaign.
Is what you learned from exposure to their line of business(es) applicable to any of the affiliate type verticals?
You either have to apply that knowledge or start learning the affiliate marketing methods. As you say; you have a strong technical background -- so finding some help here, from people that you can help with at what you are good at -- would be a wise and equitable start.
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