Official Marksel 2025-10-31

[Marksel]

Marksel submitted a new resource:

Marksel - SaaS Platform For Managing API And Direct Link Tracking And Operations

Marksel is a performance tracking and traffic management platform designed for affiliate networks and media buying teams that require deep visibility and flexible control over their traffic flows and funnels.
Key Features:

• Full-click transparency: all clicks are logged, including bot traffic, suspicious sessions, and GEO mismatches
• API-based funnel and traffic automation: enables real-time...

Read more about this resource...

 

[T J Tutor]

!!! Welcome Aboard! !!!

​

 

[Marksel]

If you’re scaling traffic in Dating, iGaming, Crypto, or Sweeps, Bangkok is the place to be and this year, Marksel is arriving with something big.

Our team: Ira Krotova and Artem Butov will be at Affiliate World Asia, ready to dive into everything that’s shaping the future of affiliate marketing: API-driven flows, smart funnels, tracking automation, monetization strategies, and the tools that help teams scale faster.

Whether you want to refine your tracking setup, explore API integrations, or simply connect with industry peers — let’s meet in Bangkok.

Book a meeting:
Ira: AW Bangkok 25 - Iryna Krotova
Artem: AWA-BKK-2025 - Artem Butov

Let’s make this AW Asia not just productive but fun.
See you in Bangkok!

 

[Marksel]

Marksel updated Marksel with a new update entry:

New pricing packages by Marksel | Test&Go just for $200

Hey everyone

Quick update from Marksel: we’ve rolled out new pricing packages so you can choose what fits your setup. Whether you’re a media buying team or an affiliate network running serious volume.

Not ready to commit yet? We’ve added a special plan: TEST&GO only $200/month.
It lets you test the platform on your traffic with access to most core features, see the performance, and scale when you’re...

Read the rest of this update entry...

 

[Marksel]

Domain crash or “silent” revenue leak, what’s the difference, and why does it matter?

Most domain issues don’t look like downtime. They show up as unstable EPC, random conversion drops, or sudden shifts in lead quality. And by the time you notice, the budget is already gone.

We broke down how teams spot domain incidents early and avoid downtime with Domain Rotation + Telegram/Slack alerts in Marksel
Read the full article via the link here.

 

[Marksel]

May is turning into a busy month for the conference season. Next on the list for the Marksel team is AffPapa Conference in Madrid, May 18–20

This time, Artem Butov, CEO of Marksel, will be attending the event to meet partners, affiliate teams, and industry friends in Madrid.

For us, conferences have never been just about booths or presentations. They’re one of the few places where affiliate networks, media buying teams, advertisers, and tech providers can step away from dashboards and Telegram chats to have real conversations about what’s happening in the industry right now.

And this year, those conversations feel especially important.

Performance marketing is changing fast:

• platforms are becoming stricter
• tracking infrastructure is getting more complex
• traffic flows are more fragile than before
• and teams are looking for ways to scale without losing visibility or control

That’s exactly why we’re excited for AffPapa Conference this year.

We’re looking forward to reconnecting with partners, meeting new teams, and exchanging real operational experience with people who are actively running traffic today.

If you’ll be in Madrid too, let’s connect.
See you at AffPapa

 

[Marksel]

The Marksel team is heading to iGB Live London 2026, and our Founder, Artem Butov, will be there to meet partners, clients, and anyone interested in the future of affiliate technology.

If you're attending the conference, let's connect and discuss:

• AI in affiliate marketing
• Traffic management and optimization
• API integrations
• Smartlinks and traffic routing
• Attribution and tracking
• Scaling affiliate operations

Whether you're running an affiliate network, managing media buying campaigns, or looking for new ways to optimize traffic, we'd be happy to exchange ideas.

Want to meet Artem during iGB Live? Send us a DM to book a meeting.
https://www.linkedin.com/in/artem-butov/

See you in London!

 

[Marksel]

​

Top API Tracking Tools for Affiliate Marketing in 2026​

As affiliate marketing becomes increasingly automated, API-driven tracking and traffic management platforms are no longer a nice-to-have—they're becoming essential infrastructure.

Affiliate networks, advertisers, and media buying teams need more than basic tracking. They need platforms that can automate traffic distribution, integrate with partners through APIs, optimize routing, and provide real-time visibility into performance.

In this article, we'll review some of the most popular API tracking and traffic management solutions in 2026 using the same evaluation criteria for each platform.

Evaluation Criteria​

To make this comparison fair, each platform is evaluated based on:

• API & Integration Capabilities
• Traffic Routing & Smartlinks
• Automation Features
• Analytics & Reporting
• Scalability
• Best Fit

Voluum​

Overview​

Voluum remains one of the most recognized names in affiliate tracking. The platform is widely used by media buyers running paid traffic campaigns across multiple traffic sources.

Strengths​

✔ Mature API ecosystem
✔ Strong reporting capabilities
✔ Advanced campaign tracking
✔ Extensive integrations with ad platforms

Limitations​

✖ Primarily focused on campaign tracking rather than traffic distribution
✖ Limited built-in traffic routing compared to specialized traffic management platforms

Best Fit​

Media buyers managing large paid traffic campaigns.

RedTrack​

Overview​

RedTrack positions itself as a tracking and attribution platform focused on helping advertisers and agencies consolidate performance data.

Strengths​

✔ Conversion tracking
✔ Marketing attribution
✔ Multi-channel reporting
✔ Automation rules

Limitations​

✖ Less focused on affiliate network operations
✖ Limited traffic distribution functionality

Best Fit​

Advertisers and agencies managing multiple acquisition channels.

Binom​

Overview​

Binom continues to be a popular self-hosted tracking solution for experienced affiliates who prefer full control over their infrastructure.

Strengths​

✔ High-performance tracking
✔ Self-hosted deployment
✔ Fast reporting
✔ Flexible setup

Limitations​

✖ Requires technical maintenance
✖ Limited native automation compared to SaaS platforms

Best Fit​

Technical affiliates and media buyers.

Keitaro​

Overview​

Keitaro combines tracking with traffic routing capabilities and remains a strong choice for teams managing multiple traffic sources.

Strengths​

✔ Advanced routing rules
✔ Flexible campaign management
✔ Self-hosted infrastructure
✔ Strong optimization tools

Limitations​

✖ Requires ongoing server management
✖ Higher operational complexity

Best Fit​

Experienced media buying teams that need maximum customization.

Marksel​

Overview​

Marksel approaches the market differently by positioning itself as a Smart Traffic Architecture platform rather than a traditional tracker.
The platform combines tracking, API integrations, Smartlinks, Cascades Management, Direct Links, Smart Rotation, and traffic automation in a single ecosystem.

Strengths​

✔ API-first infrastructure
✔ Smartlink Builder
✔ Cascades Management
✔ Smart Rotation based on performance metrics
✔ Real-time alerts and domain monitoring
✔ Designed for affiliate networks, advertisers, and media buying teams

Limitations​

✖ Newer platform compared to long-established tracking solutions
✖ Some advanced functionality may require onboarding for teams transitioning from traditional trackers

Best Fit​

Affiliate networks, advertisers, and traffic teams looking to automate traffic operations and routing.

Comparison Table​

Platform	API Integrations	Smartlinks / Routing	Automation	Analytics	Best For
Voluum	High	Medium	Medium	High	Media Buyers
RedTrack	High	Medium	Medium	High	Advertisers
Binom	Medium	Medium	Low	High	Technical Affiliates
Keitaro	High	High	Medium	High	Media Buying Teams
Marksel	High	High	High	High	Networks & Traffic Operations

Final Thoughts​

There is no single "best" platform for every business.

Media buyers often prioritize tracking speed and campaign analytics. Advertisers typically focus on attribution and reporting. Affiliate networks need partner management and automation. Meanwhile, traffic-focused businesses increasingly require advanced routing, Smartlinks, API integrations, and operational automation.

The right choice ultimately depends on your business model, team structure, and growth goals. Before selecting a platform, evaluate not only tracking capabilities but also how well the solution supports automation, traffic distribution, and long-term scalability.