Marketing: Leveraging consumer arrogance

[Graybeard]

[A] new study from Michigan State University published in Journal of the Academy of Marketing Science shows that leveraging consumer arrogance might be marketers' most effective strategy for promoting their brands and products. ...

https://phys.org/news/2020-06-consumer-arrogance.html

People like to boast how they got over the seller and got a perceived *DEAL*

The time or quantity limit offer has always worked ...

 

[T J Tutor]

Yeah, scarcity is always a part of most any funnel. I stopped using it, well, I guess I just re-tooled it really.