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Did you click this? So did I
It's email title of Gap's latest e-newsletter
Got me curious
More clever is where it linked to ..
Products page with 50% discount on products I like
But how did they know my demographics? (I only gave e-mail address)
--> from category page I signed up to e-newsletter from 3 months ago (checked browser history, men's t-shirts)
This simple & smart marketing you can copy for better CRO
 
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