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[LosPollos]

TOP-20 by eCPM in Gay Dating: Germany #1

Germany is 84 million people and one of the most valuable dating markets in Europe. This week it ranks first by eCPM at $78.9.

TOP-20 countries by eCPM:

1. Germany: $78.9
2. Australia: $76.4
3. Switzerland: $66.3
4. Denmark: $63.5
5. United Kingdom: $53.2
6. Belgium: $40.1
7. USA: $36.6
8. Netherlands: $36.6
9. Czechia: $33.5
10. New Zealand: $30.7
11. Portugal: $26.8
12. Colombia: $23.1
13. Austria: $21.9
14. Sweden: $17.8
15. Canada: $17.4
16. France: $16.3
17. Italy: $15.9
18. Spain: $15.6
19. Greece: $14.6
20. Turkey: $14.5

Insights for affiliates:

• If you have the idea to use adult content in your ads, animated characters often turn out to be an effective tool: they lower the perception barrier and at the same time keep audience engagement high.
• The «femboy» trend: the look of guys with a feminine and refined appearance. In your creatives it is worth putting the emphasis on exactly this type, since right now it is in demand and draws the attention of the target audience.

 

[LosPollos]

TOP-20 by eCPM in TikTok Dating: Denmark #1

Denmark is a small Scandinavian market that takes the #1 spot this week in eCPM at $86.4, outrunning the big GEOs.

TOP-20 by eCPM:

1. Denmark — $86.4
2. Australia — $77.8
3. Finland — $62.3
4. Canada — $46.2
5. New Zealand — $37.1
6. United States — $34.4
7. Germany — $33.6
8. France — $29.7
9. Portugal — $28.8
10. Greece — $26.9
11. Ireland — $26.5
12. Switzerland — $25.9
13. Netherlands — $25.2
14. Czech Republic — $22.8
15. United Kingdom — $22.1
16. Moldova — $20.9
17. Hungary — $19.6
18. Belgium — $19.1
19. El Salvador — $18.8
20. Ukraine — $18.4

Insights for affiliates:

• In your creatives, chase watch-through and clicks to bio, not cheap CPM.
• If you have working creatives for Denmark, you can adapt them for TikTok and drive traffic through our Smartlink.

 

[LosPollos]

TOP-20 by eCPM in iGaming: Mexico #1

Mexico is the largest gambling market in Latin America, with a mobile-first audience and a habit of paying through local systems (OXXO, SPEI, Mercado Pago). This week, Mexico ranks 1st by eCPM at $96.7.

TOP-20 countries by eCPM:

1. Mexico — $96.7
2. Austria — $86.3
3. Czech Republic — $85.2
4. India — $84.7
5. UK — $72.5
6. Canada — $59.8
7. Netherlands — $50.6
8. Germany — $48.5
9. Australia — $46.9
10. Malaysia — $43.0
11. Egypt — $40.8
12. Saudi Arabia — $33.3
13. USA — $29.4
14. Tanzania — $28.1
15. South Africa — $27.1
16. Turkey — $26.6
17. Spain — $25.0
18. France — $23.0
19. Pakistan — $22.8
20. Italy — $22.7

Insights for affiliates:

• The FIFA World Cup is over, which means traffic will start getting cheaper, and part of the players will gradually switch from betting to casino.
• Right now Olympus, Book of Dead, and Sweet Bonanza are on top, so the main focus in creatives should be on them.
• On creatives it’s important to show the available local payment methods (Oxxo, Mercado Pago, Spei), because for a gambling audience this is a signal of “local, familiar payment options”.