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[LosPollos]

TOP-20 by eCPM on Facebook: Finland #1

Hello everyone! Wishing you a great weekend. We’re back with our weekly eCPM digest.
This week, we’ve prepared a ranking for Facebook Dating, with Finland leading the list at $86.7 eCPM.

TOP-20 Countries by eCPM:

1. Finland — $86.7
2. Luxembourg — $81.4
3. Norway — $79.3
4. Denmark — $76.2
5. Switzerland — $68.5
6. Germany — $64.1
7. Belgium — $62.9
8. Austria — $58.3
9. Sweden — $54.1
10. Australia — $52.6
11. Canada — $49.7
12. Slovenia — $43.8
13. Czech Republic — $36.5
14. New Zealand — $32.9
15. United Kingdom — $31.4
16. Netherlands — $28.7
17. Ireland — $25.9
18. United States — $18.3
19. Spain — $16.4
20. Croatia — $15.2

Insights for affiliates:

• The Finnish language is unique, and machine translation often looks unnatural. Use native speakers or high-quality human translation. While English performs well in Finland and is widely spoken, using Finnish typically delivers higher conversion rates.
• Consider funnels via FB Messenger or WhatsApp. Finns value privacy and prefer starting with a conversation in a messenger. The conversion from a click to a started chat can be cheaper than direct website registration.
• February 14 is impossible to ignore – Valentine’s Day is the key seasonal moment. Leverage it in your creatives with messages like: “Find someone you won’t get bored with on this day.”

 

[LosPollos]

TOP-20 by eCPM in Adult Games: Austria #1

Hello everyone! In this week’s eCPM digest, the spotlight is on the Adult Games vertical, with Austria leading the ranking at $85.3.

TOP-20 Countries by eCPM:

1. Austria — $85.3
2. Switzerland — $79.6
3. Slovakia — $74.1
4. Sweden — $68.2
5. Belgium — $63.9
6. Spain — $57.4
7. Germany — $52.8
8. Australia — $51.6
9. Netherlands — $49.3
10. United Kingdom — $47.2
11. Taiwan — $45.8
12. Italy — $36.1
13. France — $34.9
14. Poland — $31.7
15. Turkey — $28.5
16. Norway — $26.4
17. United States — $23.9
18. Denmark — $18.7
19. Czech Republic — $16.5
20. Canada — $14.2

Insights for affiliates:

• Offers with AI partners are now widely represented in the funnel, so keep this in mind in your creatives.
• Using local dialects and slang in creatives increases CTR.
• Traffic from adult sites shows good conversion when using the right creatives.

 

[LosPollos]

TOP-20 by eCPM in Adult Games: USA # 4

The United States hasn’t appeared in our weekly eCPM overviews for quite some time, so this week the focus is on this GEO. Ranking 4th with a $49.9 eCPM, the US confirms steady demand even in a highly competitive market.

TOP-20 Countries by eCPM:

1. Australia — $70.3
2. Denmark — $59.2
3. New Zealand — $58.1
4. United States — $49.9
5. Greece — $48.2
6. Slovenia — $45.7
7. Czech Republic — $44.2
8. Germany — $39.6
9. United Kingdom — $37.8
10. Canada — $36.1
11. Austria — $35.4
12. Sweden — $35.1
13. Finland — $33.7
14. Switzerland — $32.2
15. Belgium — $30.8
16. Norway — $29.4
17. Indonesia — $27.1
18. Israel — $25.6
19. Netherlands — $22.5
20. Spain — $20.3

Insights for affiliates:

• Ethnicity in specific states, such as a Latin American girl in Miami, shows a higher conversion rate.
• It is worth noting that creatives featuring young girls may generate more clicks, but models aged 30+ are more likely to show a better conversion rate with fewer clicks.

 

[LosPollos]

TOP-20 by eCPM in Casual Dating: Greece # 5

Greece consistently holds its place in our weekly eCPM ranking. A $42.6 eCPM backed by 90%+ Viber penetration, a vibrant carnival season, and a coffee culture that doubles as a dating funnel — this GEO deserves your attention.

TOP-20 Countries by eCPM:

1. New Zealand — $61.9
2. Australia — $58.3
3. Denmark — $55.2
4. United Kingdom — $45.7
5. Greece — $42.6
6. Sweden — $41.5
7. Belgium — $37.3
8. Switzerland — $35.2
9. United States — $32.1
10. Austria — $31.1
11. Canada — $28.9
12. Germany — $28.6
13. Netherlands — $27.9
14. Italy — $25.8
15. Poland — $24.6
16. Spain — $19.5
17. Turkey — $19.2
18. France — $18.4
19. Indonesia — $17.4
20. Brazil — $16.2

Insights for affiliates:

• Viber has 90%+ penetration in Greece. It’s the dominant messenger — unlike the rest of Europe — making it a massively underused traffic channel.
• Ads in Greek convert significantly better than English, but it’s critical to use the informal register (εσύ, not εσείς) — formal language feels corporate and kills trust in dating creatives.
• First dates in Greece almost always revolve around coffee (“Πάμε για καφέ;”). It’s a universal key that can mean anything from a friendly meetup to an invitation after which you only come home in the morning. That’s why creatives with café scenarios and coffee-date angles feel far more native than generic “meet hot singles” messaging.
• Greece’s Carnival season (Apokries, January–March), including Patras Carnival — Europe’s largest with 30,000+ costumed participants — is a hidden dating campaign peak that most affiliates miss entirely.

 

[LosPollos]

TOP-20 by eCPM in Tik Tok Dating: Sweden #1

Sweden leads the TikTok Dating ranking with an eCPM of $91.8. With 3.3 million TikTok users aged 18+, a dating culture rooted in gender equality, and peak engagement on weekends, the Swedish market is worth keeping an eye on this week.

TOP-20 Countries by eCPM:

1. Sweden — $91.8
2. Austria — $76.2
3. Czech Republic — $62.9
4. United States — $56.3
5. Germany — $54.3
6. Switzerland — $49.5
7. France — $46.8
8. Israel — $44.6
9. Ireland — $40.9
10. Spain — $38.7
11. United Kingdom — $38.4
12. Italy — $35.8
13. Canada — $34.1
14. Australia — $33.2
15. Netherlands — $31.9
16. Denmark — $31.3
17. Croatia — $28.7
18. Belgium — $27.6
19. New Zealand — $26.3
20. Norway — $25.7

Insights for affiliates:

• 3.3 million Swedes aged 18+ use TikTok — the largest market in Scandinavia.
• Swedes are comfortable with bold creatives and trust scenarios where a woman initiates contact. In a culture built on gender equality, female initiative in dating is completely normal.
• St. Patrick’s Day (March 17) is widely celebrated in Sweden, with themed pub weeks running March 11–22 — a great opportunity to refresh working creatives with festive angles.
• Swedes tend to be reserved and fairly introverted, but on Friday and Saturday evenings they open up easily — shifting ad spend toward weekends boosts engagement.

 

[LosPollos]

TOP-20 by eCPM in iGaming: Australia #1

Australia leads the iGaming eCPM ranking at $182.7 — the highest eCPM across all GEOs, over 9x the list average.

TOP-20 Countries by eCPM:

1. Australia — $182.7
2. Ukraine — $122.4
3. Hungary — $95.9
4. Netherlands — $57.3
5. Switzerland — $52.1
6. Germany — $44.6
7. United Kingdom — $41.8
8. Italy — $38.5
9. Egypt — $35.7
10. United States — $34.9
11. Turkey — $31.6
12. Bangladesh — $28.4
13. Portugal — $26.2
14. Malaysia — $23.5
15. Ethiopia — $22.9
16. Romania — $22.1
17. India — $20.7
18. France — $20.1
19. Canada — $19.4
20. Tajikistan — $19.2

Insights for affiliates:

• Build your creative content around entertainment, excitement, and the thrill of winning. For Australians, gambling is a hobby and a source of excitement, not a way to make money.
• It’s best to present any bonuses as daily cashback or early payouts rather than direct offers. Subtle CTAs work better than aggressive promises.
• Australians call slots “pokies”: using local slang is very important for building trust.

 

[LosPollos]

TOP-20 by eCPM in Facebook Dating: UK #1

The UK tops the eCPM rankings in the Facebook Dating vertical with a figure of $87.4. Europe’s largest dating market, with an audience that has high purchasing potential.

TOP-20 Countries by eCPM:

1. United Kingdom — $87.4
2. Austria — $82.3
3. Denmark — $81.9
4. Switzerland — $76.5
5. Finland — $74.2
6. Czech Republic — $71.8
7. Greece — $69.3
8. Belgium — $64.5
9. Australia — $62.1
10. Canada — $57.8
11. North Macedonia — $53.4
12. New Zealand — $51.9
13. Sweden — $48.2
14. Netherlands — $46.7
15. Germany — $39.5
16. United States — $36.1
17. Ireland — $34.8
18. Norway — $27.9
19. Japan — $21.5
20. Italy — $14.6

Insights for affiliates:

• Targeting cities outside London (Manchester, Birmingham, Bristol) delivers lower CPC and less competition.
• London pubs have launched “Date My Mate” nights where friends pitch their single mates via PowerPoint slides. Creatives styled as a friend’s slide (“Your mate signed you up”) or “Tired of PowerPoint dating? Try this instead” tap into a viral UK trend of March 2026.

 

[LosPollos]

TOP 20 by eCPM in Adult Dating: Belgium #4

Belgium is a compact but highly profitable adult dating market for affiliates. This week Belgium ranks fourth by eCPM with a score of $55.3.

TOP 20 countries by eCPM:

1. New Zealand — $75.9
2. Slovenia — $73.1
3. Australia — $65.8
4. Belgium — $55.3
5. Czech Republic — $53.6
6. Denmark — $51.8
7. Finland — $46.5
8. Canada — $39.7
9. Greece — $38.8
10. United Kingdom — $38.1
11. United States — $35.2
12. Ireland — $33.6
13. Germany — $31.3
14. Austria — $29.1
15. Croatia — $28.0
16. France — $27.8
17. Norway — $24.5
18. Switzerland — $23.8
19. Netherlands — $23.1
20. Sweden — $22.4

Insights for affiliates:

• In Belgium, it’s worth splitting traffic by browser language into FR (Wallonia + Brussels), NL (Flanders), and EN (Brussels expats).
• French-language creatives in Belgium historically deliver higher CR and ROI than Dutch ones it’s expensive traffic, but with strong performance metrics.

 

[LosPollos]

TOP-20 by eCPM in Adult Games: Germany #1

Germany is a Tier-1 market with fierce competition for traffic and an audience ready to pay for Adult Games. This week Germany ranks #1 by eCPM at $79.1.

TOP-20 Countries by eCPM:

1. Germany — $79.1
2. Finland — $73.5
3. Australia — $68.2
4. Switzerland — $64.9
5. Spain — $60.7
6. Poland — $59.2
7. Czech Republic — $57.1
8. United Kingdom — $53.6
9. Slovakia — $48.9
10. Austria — $46.2
11. Italy — $41.7
12. France — $39.5
13. Hungary — $36.8
14. Netherlands — $34.1
15. Denmark — $28.7
16. United States — $25.9
17. Serbia — $23.6
18. Portugal — $17.4
19. Norway — $15.8
20. Canada — $12.9

Insights for affiliates:

• Don’t translate creatives through machine translators, German words are 1.5× longer than English and wreck the creative layout. A native will find shorter, punchier words.
• Use only Hochdeutsch (standard German). Bavarian, Berlin and Saxon dialects a CR killer.
• Target by browser language and OS locale, not just by IP.

 

[LosPollos]

TOP-20 by eCPM in Gay Dating: Canada #3

Canada is a bilingual market with an English-speaking majority and French-speaking Quebec, where the gay audience is concentrated in Toronto, Montreal, and Vancouver. This week, Canada ranks 3rd by eCPM at $37.4.

TOP-20 countries by eCPM:

1. Switzerland — $42.3
2. Australia — $38.7
3. Canada — $37.4
4. Belgium — $35.6
5. Portugal — $33.4
6. New Zealand — $31.7
7. Netherlands — $31.2
8. USA — $30.6
9. Germany — $28.2
10. Austria — $25.7
11. UK — $24.1
12. Italy — $23.4
13. Ireland — $23.1
14. Poland — $22.4
15. Sweden — $21.3
16. Malaysia — $19.6
17. Spain — $19.5
18. Czech Republic — $18.9
19. France — $17.2
20. Greece — $16.9

Insights for affiliates:

• Quebec FR is a distinct dialect of French spoken in Canada. Quebec audiences naturally mix English words into their phrases (“M’a checker ton profile”, “Y’a-tu du monde online”). If your creative is written in classical French, locals read it as a “foreign” text and CR drops.
• Canada has 6 time zones, so it’s better to split the campaign into 4 timezone groups (Atlantic, Eastern, Central/Mountain, Pacific) and launch in each group at its local prime time.

 

[LosPollos]

TOP-20 by eCPM in Casual Dating: Denmark #1

Tiny Scandinavia outperformed the big GEOs again. This week Denmark takes the #1 spot in Casual Dating eCPM at $68.8 — 10% above Australia and nearly double the UK and Germany.

TOP-20 countries by eCPM:

1. Denmark — $68.8
2. Australia — $62.5
3. Sweden — $42.6
4. United Kingdom — $40.5
5. Germany — $38.3
6. Switzerland — $36.2
7. Belgium — $27.9
8. Czech Republic — $27.9
9. Austria — $26.8
10. Netherlands — $26.8
11. United States — $25.7
12. Indonesia — $24.6
13. Poland — $24.6
14. Canada — $24.6
15. Turkey — $20.5
16. France — $20.2
17. Italy — $19.4
18. Spain — $18.4
19. Brazil — $18.3
20. Mexico — $17.3

Insights for affiliates:

• Copenhagen is oversaturated with tourists and expats — English works there. The real money is in Jutland and the islands (Funen, Bornholm), where Danish-only is the rule and the adult audience delivers a higher CR.
• Prime time is Wednesday and Sunday evenings. On Friday and Saturday Danes are at the bar or hanging out with friends at home, not on their phones.
• In Denmark, the word “date” barely exists as an event. Two polar approaches work: a cozy evening at home, or direct with no hints — there is no middle ground.

 

[LosPollos]

TOP 20 by eCPM in TikTok Dating: France #1

France is a highly competitive Tier-1 market with a paying audience and steady demand for dating offers year-round. This week France ranks first by eCPM with a score of $64.1.

TOP 20 countries by eCPM:

1. France — $64.1
2. Canada — $61.2
3. United States — $58.1
4. Germany — $55.7
5. Australia — $55.3
6. Belgium — $54.5
7. Israel — $53.9
8. New Zealand — $52.2
9. Switzerland — $50.1
10. Portugal — $49.6
11. Austria — $48.1
12. Denmark — $47.1
13. Norway — $46.9
14. Netherlands — $46.1
15. United Kingdom — $38.4
16. Spain — $38.3
17. Greece — $37.1
18. Italy — $29.6
19. Turkey — $25.1
20. Czech Republic — $23.4

Insights for affiliates:

• Paris and Lyon are markets for premium offers, Marseille, Nice, and Montpellier work for slightly more casual ones, while Toulouse and Nantes are student cities with a lower average check.
• For the 25+ audience, use “rencontre” (meeting, date) in creatives — it’s clearer than “date”, english words reduce CR.
• Use 3-5 hashtags per video and mix popular ones (#pourtoi) with niche ones (#celibataireparis, #rencontresfrance, #amour2026) to maximize reach.

 

[LosPollos]

TOP-20 by eCPM in iGaming: United Kingdom #1

The United Kingdom is a market where hundreds of licensed operators compete and where even a single click costs more than the average deposit in LATAM. This week the UK takes 1st place by eCPM at $179.3.

TOP 20 countries by eCPM:

1. United Kingdom – $179.3
2. Australia – $174
3. Greece – $102.1
4. Canada – $101.5
5. Germany – $77.7
6. Italy – $64.1
7. Turkey – $54.2
8. USA – $52
9. Morocco – $50.3
10. Georgia – $46.1
11. Myanmar – $43.7
12. Cambodia – $35.7
13. Malaysia – $31.5
14. Netherlands – $30.1
15. Poland – $29
16. Spain – $28.5
17. Saudi Arabia – $26.8
18. France – $24.6
19. Egypt – $23.8
20. Tajikistan – $22.7

Insights for affiliates:

• Use «£», «quid», «punters», «mates», «brilliant», «cracking» instead of American slang; British English lifts your CTR.
• Cleaner, more transparent offers with low wagering tend to win in the UK: clear conditions and separate casino/sport creatives. Short and easy-to-grasp bonuses convert more steadily than aggressive x35-x40 ones.
• Brits love their flag. If you weave the Union Jack naturally into the scene (on the wall behind the «winner», or as a logo on a T-shirt), this approach can boost CR.

 

[LosPollos]

TOP-20 by eCPM in Adult Dating: Sweden #3

This week we are looking at the Adult Dating vertical. Sweden takes 3rd place in the TOP-20 by eCPM with a rate of $65.1.

TOP 20 countries by eCPM:

1. Denmark: $73.1
2. Australia: $67.2
3. Sweden: $65.1
4. New Zealand: $58.1
5. Slovenia: $52.4
6. Finland: $49.3
7. United Kingdom: $43.4
8. Germany: $43
9. Greece: $41.6
10. Croatia: $36.4
11. USA: $32.5
12. Czech Republic: $32.2
13. Austria: $31.5
14. Israel: $30.8
15. France: $30.4
16. Canada: $26.6
17. Ireland: $26.6
18. Switzerland: $22.1
19. Spain: $21.2
20. Netherlands: $20.5

Insights for affiliates:

• Try using elements of interfaces from popular local Swedish apps in your creatives (for example, styling reminiscent of Swish or local Swedish forums/messengers).
• June in Sweden brings National Flag Day, and holidays in general can be a strong conversion trigger: during such periods the audience tends to be more relaxed, engages more easily with new activities, and is more willing to sign up for subscriptions and make payments. The Swedish holiday calendar can therefore serve as an additional source of ideas for creatives, offers, and seasonal promos.

 

[LosPollos]

TOP-20 by eCPM in Facebook Dating: Belgium #1

Belgium is a classic Tier-1 market with a paying audience and heavy competition for attention. This week Belgium takes the #1 spot in eCPM at $84.7.

TOP-20 countries by eCPM:

1. Belgium — $84.7
2. Denmark — $79.5
3. New Zealand — $76.3
4. Australia — $72.4
5. Finland — $68.1
6. Netherlands — $65.9
7. Germany — $63.2
8. Austria — $58.4
9. Switzerland — $56.1
10. United States — $52.7
11. Greece — $46.9
12. Canada — $43.8
13. United Kingdom — $42.5
14. Israel — $39.1
15. Spain — $37.6
16. Sweden — $34.8
17. Latvia — $26.9
18. Croatia — $25.7
19. Norway — $24.1
20. Portugal — $22.3

Insights for affiliates:

• Test recognizable local places and the country’s identity in your creatives. The image should hit a Belgian with the feeling “this is about me and my city.” Use what a person sees every day: Brussels’ Grand-Place, a bar with Belgian beer, a cafe terrace, a tram, a rainy cobblestone street, local architecture. The more recognizable country details there are, the stronger the creative reads as “one of us.”
• Photos of “girl next door” style work well. A plain mirror selfie, a photo in the park, taken on a mid-range smartphone, without professional lighting.

 

[LosPollos]

TOP-20 by eCPM in Casual Dating: New Zealand #1

New Zealand is a mature English-speaking market with a high ARPU and an audience used to paying for online services. This week New Zealand takes the #1 spot in eCPM at $62.8.

TOP-20 countries by eCPM:

1. New Zealand — $62.8
2. Australia — $59.7
3. Denmark — $56.4
4. Switzerland — $52.5
5. Belgium — $47.2
6. Sweden — $46.2
7. United Kingdom — $44.6
8. Canada — $38.3
9. France — $35.7
10. Germany — $35.2
11. Netherlands — $33.1
12. Poland — $31.6
13. Malaysia — $29.3
14. United States — $28.9
15. Czechia — $27.8
16. Singapore — $27.4
17. Turkey — $25.7
18. Indonesia — $24.6
19. Brazil — $20.3
20. Mexico — $19.2

Insights for affiliates:

• It’s winter in New Zealand right now (June-August). This is the peak of “loneliness by the fireplace,” the hottest time for Casual Dating, the equivalent of February in Europe.
• A small market of 5 million people. At normal scale, the same user sees your creative every 2-3 days. Rotating creatives every 7-10 days is a must-have.
• Auckland is New Zealand’s largest city, a third of the country’s entire population, and at the same time one of the most multicultural cities in the world: it’s home to large Chinese, Indian, Filipino and Korean communities. A basic creative with a blonde girl on the beach converts worse in Auckland than diverse faces or urban lifestyle, while outside the city the opposite works: trekking, a craft bar, a bonfire on the beach.