Is it really possible to make a living with media buying?

[TrafficYoda]

One of the things I find the hardest when doing media buying
is finding balance between optimizing and traffic sources algorithm
With COD I noticed traffic drop and even sale drop for certain time period.

I don't think it's my optimizing problem because I tried everything
even if i restart or optimizing further it doesn't seem to give any change

Is really moving onto different traffic source is the answer?
What could I do to find something stable forever?

 

[TrafficYoda]

love your advice on this
@internalsoul @K @T J Tutor @tyoussef

 

[Graybeard]

You have to find ways to optimize the people attributes of the 'traffic'

Traffic is just numbers same as the road traffic at a physical location (in most instances [creative v. directive advertising]).

'people attributes' means assigning location values to abstract IPs; or, if retargeting or selecting by intention: past envents;

So I think until you can do the above effectively: You are just swatting flies and tossing cow pies at the barn wall hoping that some will stick.

Stability is something found in volume and experience -- difficult to achieve.

 

[TrafficYoda]

kinda sad when well optimized campaign suddenly dies.

 

[TrafficYoda]

If you fish in a small pond you;

1. catch all the fish you can
2. all the fish you didn't catch have seen the hook

The solution is to find new ponds to put your hook in I guess. That is just the nature of advertising in a broad cast (shotgun method).

hmm, there are traffic sources with big inventory would that help the problem?

 

[Graybeard]

If you fish in a small pond you;

1. catch all the fish you can
2. all the fish you didn't catch have seen the hook

The solution is to find new ponds to put your hook in I guess. That is just the nature of advertising in a broad cast (shotgun method).

 

[Anthony.]

I totally agree with @Graybeard and I like the way he explained it, totally true!

@TrafficYoda have you tried another source? I suppose mastering a bigger source makes it less likely for this to happen.

 

[TrafficYoda]

I totally agree with @Graybeard and I like the way he explained it, totally true!

@TrafficYoda have you tried another source? I suppose mastering a bigger source makes it less likely for this to happen.

i did try few sources, big sources tend to have low quality or maybe i didn't test enough?
What are the bigger sources you think?

 

[tyoussef]

good logic from @Graybeard .
i was going to say the same, when i red the posts i found @NeverGiveUp mentioned it.
yes try to use a bigger traffic source like zeroparkand master it.

 

[Graybeard]

Another 'fisherman's trick': Change the bait on the hook when the fish that usually bite --don't.
Sell something related to a known profitable location. Different domain, different creative and different (but related) offer.
I mean you have 'fished a meal' out of that pond in the past -- so you know it is possible to do.