Announcement Introducing Lotame Panorama ID

[Graybeard]

The reign of cookies, and especially 3rd party cookies, as well as Facebook Ads cohorting and cross-domain tracking is coming to an end.

People-Based | Privacy-First | Open-to-All​

Lotame Panorama ID is a global people-based, privacy-compliant identity solution for the open web. Built from multiple inputs (web, mobile, CTV, and customer data), our enriched ID is freely accessible to and interoperable across the cookie-challenged web, all domains, devices, and platforms globally.


VIEW PRESS RELEASE​

This is directed toward ad networks and brands primarily.
No endorsement made nor implied. I currently have no known financial interest in Lotame

 

[T J Tutor]

These privacy implementations have been announced for over a year now by the SE's, Private and Public Corp's. as well as may of the Gov's.

Many have not prepared for it. In our industry, some of the tracking companies claim they have ways to deal with it. I haven't explored those myself as yet.