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Importance of email list cleaning

Discussion in 'Search Engine Optimisation' started by hardiksoni, Nov 21, 2017.

  1. hardiksoni

    hardiksoni Affiliate affiliate

    Why should I verify my mailing list? Is it really important?
    Albertomax1 and techguy4557 like this.
  2. Voluum
  3. AstroBoss

    AstroBoss Affiliate affiliate

    It's really important, if you don't want to waste time, this is the most important reason make sure that the email you own, are real, and still available.
    Albertomax1 likes this.
  4. Iss Meftah

    Iss Meftah Guest

    extremely important - Keep in mind list cleaning is not gonna turn lists to opt-in. it will just validate the existence of the email address by simulating SMTP connection and breaking it right before delivering emails.

    Benefits: Will remove all Hard Bounces, eventually will increase your deliverability and engagements.
    Some list hygiene services have different ways of cleaning and validating data, some will also verify if an email is associated with social media channels.

    Some will run your list against spamtraps database. but there are literally hundreds of millions of traps out there - more coming every day. Not sure about that TBH.

    Should you use list hygiene services. If you have not mailed a list for more than 6 months? You definitely should.

    Hope this has shed some lights on your concerns and helps you figure out whats next.
    Have a good day!
    Albertomax1 likes this.
  5. kindersworld

    kindersworld Affiliate affiliate

    Your email marketing campaign hugely depends on the number of customers responding or actively engaging. Subscribers may not maintain the same behaviour over time. Some of them can become unengaged thus, hurting the overall performance of the list. So a wise marketer keeps a track on the changes in the response of subscribers to maintain a healthy email list.
    Albertomax1 likes this.
  6. kidsnest

    kidsnest Affiliate affiliate

    According to research firm Radicati Group, by the end of 2016, people around the world will have exchanged some 215 billion emails. That includes personal correspondence, service messaging, marketing and any number of requests for cash from far-off princes. More than 50 percent of all email is spam, and while modern spam filters do an excellent job of keeping unwanted email out of the inbox, consumers are still inundated with messages.
  7. Drake Marketing

    Drake Marketing Affiliate affiliate

    Firstly, exactly one of the five things happen to your outgoing emails.
    1. They are accepted as safe and appropriate by the receiving server. Result? Your email lands in the recipient's inbox. This is the best result you can have.
    2. The receiving server suspects something is not right with you email content. Result? Your email is placed in the Spam folder of the recipient's email account. While the email has been delivered, the recipient will likely never read it.
    3. The receiving email server does not recognize the address - it's wrong or no longer used. Result? Your email is returned to you (called " Hard Bounce").
    4. The receiving email server is temporarily down or the email is too large. After a a few failed attempts, your email is returned to you (called "Soft Bounce").
    5. Even though your email itself is fine, the IP you're sending your emails from has a poor reputation and is blocked. Some recipient servers will place the emails you send in their Spam folders, while others will simply blacklist the IP and reject your emails.

    You should send out emails that result only in Outcome #1 listed above. Outcomes #2 through #5 must be fully avoided - they're not just a waste of your money but also lower your 'sender reputation'. Poor sender reputation significantly reduces your deliverability and inbox rates.

    Estimates, like this on ConvinceandConvert.com, suggest about 1 out of every 6 Americans create new email addresses every 6 months. That is one of the major reasons you should clean your mailing list regularly.

    There are three ways you can verify email addresses:
    1. Send an actual email. Not reliable, since the recipient may or may not confirm. Besides, if you try doing this for a large number of email addresses, you will be labelled a Spammer.
    2. Use a scripting language like PHP and check. IMHO, this is the 2nd best solution, since it has its own limitations.
    3. Use specialized tools developed entirely for email verification. They will validate the address without sending an actual email. Then, they will classify the email address as Safe to Send, Accept All, Disposable, Invalid and so on.

    Most tools offer trial versions and if your mailing list doesn't run into tens of thousands, probably you will be able to verify all your email addresses without spending a single penny :). Here's one reliable tool I use regularly and am happy with: QuickEmailVerification.com. It has a free version; just sign up and you're good to go.
    Last edited: Feb 7, 2018
    Albertomax1 likes this.
  8. Drake Marketing

    Drake Marketing Affiliate affiliate

    Graybeard, am not sure what you mean.You feel 65% that were identified 'good' by QuickEmailVerification was too small a number or too big?
    I too would like to learn about someone's experience with QuickEmailVerification and maybe of some other service provider.
  9. affmarketer101

    affmarketer101 Affiliate affiliate

    Lower bounce rate, increase email server reputation, easier to inbox, boost more traffic and conversion.
  10. Brenda R.

    Brenda R. Affiliate affiliate

    E-mail can be an effective way of attracting repeat customers to your website and a relatively cheap marketing tool.

    Too many people have been the victims of e-mail spamming and have understandably become wary about exposing themselves to a further onslaught. Visitors to web sites are protecting themselves by using temporary or false e-mail addresses when filling out forms or requesting information. Fake email addresses cause problems as they quickly fill up your database. When sending e-mail to your site's customers, a large percentage of emails get bounced and returned, wasting bandwidth and your time. As a deterrent, ISP mail servers block a sender's email domain for repeatedly sending messages to non-existing email addresses. So you need to clean up your database and clean it up fast!

    Once you have compiled an e-mail list, you must keep it "clean". It is important to check the mailing list for so called 'dead' or invalid addresses regularly. If you have a long mailing list, then you can either go for the time consuming solution of removing each bounced message, or use e-mail verification software
    Last edited by a moderator: Sep 12, 2019