DeannaB
New Member
I've got another one for you... Which structure do you think would attract the most partners?
Background: we qualify raw leads. The qualification (which would be the "sale") usually happens the same day as the conversion and can take 3 days max. Average revenue per qualified lead is $400. Average qualification (ie. sale) rate ranges from 10-30%.
For example: 100 leads, average of 20 would qualify, for average revenue of $8000.
- 25% revenue share ($2000 on average)
- $10 CPL ($1000 guaranteed)
- $5 CPL + 10% revenue share ($500 guaranteed + $1000 average)
Right now all of our partners are at the 25% level, but I've heard some feedback that bigger networks might prefer CPL or a hybrid. I look forward to your feedback!
Thanks,
Deanna
Background: we qualify raw leads. The qualification (which would be the "sale") usually happens the same day as the conversion and can take 3 days max. Average revenue per qualified lead is $400. Average qualification (ie. sale) rate ranges from 10-30%.
For example: 100 leads, average of 20 would qualify, for average revenue of $8000.
- 25% revenue share ($2000 on average)
- $10 CPL ($1000 guaranteed)
- $5 CPL + 10% revenue share ($500 guaranteed + $1000 average)
Right now all of our partners are at the 25% level, but I've heard some feedback that bigger networks might prefer CPL or a hybrid. I look forward to your feedback!
Thanks,
Deanna
