forman
Active Member
I join this industry for 6 months, now i decide to write something here.
I am going to write down all what i met and all what i thought about, record all the mistakes i had made, and hope you gays(or beauties) can give some good advices.
Last week , I tested 4 offers on two different pop traffic source. Here is the result:
4 sweepstakes offers, every offer with two landing pages.
US offer:
cost:$25
revenue:$9
ROI:-64.00%
UK offer:
cost:$20
revenue:$2.4
ROI:-88.00%
BE offer:
cost:$15
revenue:$2.4
ROI:-84.00%
AU offer:
cost:$71
revenue:$19.3
ROI:-72.82%
So sad.
I think the problems are:
1,spend too much on test. $5-$10 will be fine, more than $15 is too much.
2,the AU offer, at first, the ROI is about 50% when the cost is $25, but the next day, i want to collect more date, so i spend about $50 but only generate 2 conversions, the ROI become so bad.
3, i don't know the appropriate CPM for each geo, so maybe my bid is not correct.
My summary:
1, Lower the test budget.
2,maybe these geos are not fit for me to start.
I want to know:
Those offers are top offers recommended from my AM, the cr is more than 3% according to the list my AM give to me. Why they did not performance that well for me??
I am going to write down all what i met and all what i thought about, record all the mistakes i had made, and hope you gays(or beauties) can give some good advices.
Last week , I tested 4 offers on two different pop traffic source. Here is the result:
4 sweepstakes offers, every offer with two landing pages.
US offer:
cost:$25
revenue:$9
ROI:-64.00%
UK offer:
cost:$20
revenue:$2.4
ROI:-88.00%
BE offer:
cost:$15
revenue:$2.4
ROI:-84.00%
AU offer:
cost:$71
revenue:$19.3
ROI:-72.82%
So sad.
I think the problems are:
1,spend too much on test. $5-$10 will be fine, more than $15 is too much.
2,the AU offer, at first, the ROI is about 50% when the cost is $25, but the next day, i want to collect more date, so i spend about $50 but only generate 2 conversions, the ROI become so bad.
3, i don't know the appropriate CPM for each geo, so maybe my bid is not correct.
My summary:
1, Lower the test budget.
2,maybe these geos are not fit for me to start.
I want to know:
Those offers are top offers recommended from my AM, the cr is more than 3% according to the list my AM give to me. Why they did not performance that well for me??