I need help for my first offer advertising

[jason212]

Hey,

I'm going to advertise my first offer. I have some questions, can you help me please.

Should I take CPM or CPC?

I want to advertise on Facebook or Pinterest. I take a CPI offer and advertise them on Facebook. I want to redirect the link directly to the offer.

Later I want to advertise SOI or DOI offers too. Should I take CPM or CPC?

I found a Survey offer the payout is €0.77. How much should I spend for this offer?

Do you have any suggestions for me?

cheers

 

[Eric Jee]

Should I take CPM or CPC?

Definitely CPC. When you just getting started, you don;t know how well your ads will convert. Without going trough all the testing and tweaking, there is no way you can know how well your audience respond towards your campaign. When you don't have any idea of it, CPM is going to burn your budget very very fast. Always start with CPC. When you can get a low CPC and yield high ROI, then do the math if it is still cheaper than CPM.

 

[game333]

CPM = Branding
CPC = Driving Conversions.

 

[BonnieOsborne]

CPM is more effective I think, but will definitely exhaust your budget!