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How to write affiliate product reviews that convert

TORO Advertising

Affiliate Manager
Affiliate Manager
TORO Advertising - Affiliate Network
Nine out of ten customers won’t make a purchase decision until they have checked out several reviews to see if the product meets not only their needs, but also if it is any good. Whether it is influencer recommendations, YouTube unboxing videos, written reviews for one product, or written product type comparisons, potential buyers want to see all of these as part of their online shopping experience and purchase decision.

Customers who have purchased a product often leave a review to share their experience to help other potential customers. Besides, positive reviews for products and brands are great for trust-building and conversion rates. Therefore, product reviews have had a big impact on the affiliate marketing industry. Affiliate marketing is one of the fastest-growing online industries, with over a dozen blogs filled up with affiliate content. Furthermore, thousands of websites depend on this type of content to monetize their traffic.​

7 TACTICS TO CREATE HIGH CONVERTING AFFILIATE PRODUCT REVIEWS


1. Start with a clear goal

Of course, the main goal is to describe the product and its uses to answer customer questions. But the main goal is to convert those potential customer visits into sales. So, your mission is to convince the visitors of your review site to go to the product’s sales page.

2. Choose the type of traffic

You read that right. Choosing the right type of traffic will be crucial to convert visitors into sales. Nowadays, there are several types of traffic and traffic sources that can be combined with each other. For example, you can use SEO strategies to attract visitors to your review site and once visitors get there, you can further encourage their buying decision by getting them to opt into your site push notifications.

3. Highlight the problem and offer the solution

Consumers search for a product or service when they want to satisfy a need or wish. This stage is called the “awareness stage” because it’s at this moment when prospects realize that they want or need a product or service. Now is the time to grab their attention by introducing the problem that the product can solve. Consumers want to be heard and understood, so sharing real-life experiences and empathizing with your readers will make your text more convincing.

What next? – It’s time to offer a solution. Let your readers know why they should buy the product based on facts and trust. Write as a consumer would, and put aside your commercial background. The following are the common features of a product review:​
  • What features distinguish the product as the one the customer needs​
  • What is included in the product, such as power leads, etc​
  • Weight, sizes, shapes, shipping options, delivery time, etc​
  • Price of the product​
  • Refund guarantee​
  • Customer service​
  • Opinions and observations​
4. Compare the pros and cons

Only hyping up the benefits of the product, won’t make the consumers decide to purchase. You should also include the cons of the product. Most of the users check this section of the review, so it’s important to keep it short, clear and easy to read. Don’t see the cons as writing a bad review, but rather to prove to the consumer that you are offering a trusted and reliable review of the product. Maybe the consumer won’t purchase it this time, but the consumer will remember your review site as having truthful content, so will return to read reviews of other products on your site.

5. Prove that you used the product

It seems to be obvious, but it’s really important to include proof that you have used the product. Again it’s about generating trust with your readers, if they trust your words they are more convinced to buy the product. Write about products you have used and tested, don’t mislead users by pretending you have. Take advantage of user-centered content by sharing your thoughts with images and videos. Consequently, you will be adding value to their shopping experience.

6. Sum up your review

Conclude the review with a short summary taking into consideration the most important elements of the product. Use a personal and friendly tone to build relationships with the reader, to push them to go to the sales page. Additionally, add appealing CTA’s to improve CTR (click-through rate).

7. Build a community

Ask your readers to share their opinion about the product and ask to rate your reviews, especially readers who made a purchase after reading one of your reviews. Ask your readers to share your review with their social media contacts in order to generate more reviews and visitors for your site. By building up a strong community of consumers that trust your reviews you will increase your reach and boost user engagement which should naturally lead to more product sales.


What are your thoughts? Have you ever considered writing affiliate product reviews? If you have a product review site with affiliate links, has this content helped you to optimize it?:)
 
Have you ever considered writing affiliate product reviews?

I have several content sites and while reviews are not the purpose of the sites, reviews are an integral part of what the sites do. I do not do reviews myself. These are luxury oriented sites in the private jet charter, private yacht charter, and the high end luxury watch niches. Tightly controlled reviews from clients are included in the sites and these do get rated and they do get votes as to helpfulness. These reviews and ratings increased revenues by 11% overall once instituted. I wish I had done it sooner. The sites are aged, but I didn't implement this part until about three years ago and the difference was immediate.
 
I did have a blog for up to 2 years. Well, It's hard to use every product that you want to write about. If you have to write about only the products you have used, then you might as well end up with only 10 products reviews on your blog in a year. :rofl
 
Which I why I prefer confirmed buyer reviews. Candid without the hype.

I see most reviews site as sales pitches or twisted info to make some money.
I am a very cynical person always pondering the hidden agenda --my uncle accused me of that when I was 18? There was a reason already ... Won't go there ;)
Im probably on the same line too. But isn't it really true? Do we just believe those things randomly? I don't think so. I got mine from personal experience.
 
Well, It's hard to use every product that you want to write about.
Which I why I prefer confirmed buyer reviews. Candid without the hype.

I see most reviews site as sales pitches or twisted info to make some money.
I am a very cynical person always pondering the hidden agenda --my uncle accused me of that when I was 18? There was a reason already ... Won't go there ;)
 
Which I why I prefer confirmed buyer reviews. Candid without the hype.

I see most reviews site as sales pitches or twisted info to make some money.
I am a very cynical person always pondering the hidden agenda --my uncle accused me of that when I was 18? There was a reason already ... Won't go there ;)
I didn't like the idea of having people write reviews for my blog. I feel it wouldn't be original or good enough, or they might not take enough good care to write it like I would. ;)
 
Im probably on the same line too. But isn't it really true? Do we just believe those things randomly? I don't think so. I got mine from personal experience.
Sure, is better to have genuin review than artificially filled ones which will only last for some time. The process should not be rushed. I believe in real testimonial which will end up boosting site or product traffic.
 
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