How to write ad copy for weight loss market on Facebook?

[OscarMike]

Hi guys, I would like advertise a keto cookbook using Facebook ads. I'm not allowed to use the words weight loss, lose weight, melt fat in my ad copy. Is this right?

Can you please give me some ideas on how to advertise a 30-recipe keto cookbook.

I'm not sure if I can say "melt the fat away with these delicious keto recipes"

Any thoughts?

Thanks

 

[tyoussef]

Facebook hates this vertical, don't try to do that.
I suggest you turn into native and go aggressive as you like

 

[Hooreily]

Facebook hates this vertical, don't try to do that.
I suggest you turn into native and go aggressive as you like

It sounds very tempting, but you don't have to be aggressive

 

[T J Tutor]

The issue is that weight loss, keto, and associated topics, are not wanted or tolerated by FB. You need to find a path that FB likes and learn to bend it to lead people to an FB Page of your own and then to a set of landers, or a website of your own.

 

[Graybeard]

just don't use the word 'Keto' in the ad and it may work

 

[OscarMike]

The issue is that weight loss, keto, and associated topics, are not wanted or tolerated by FB. You need to find a path that FB likes and learn to bend it to lead people to an FB Page of your own and then to a set of landers, or a website of your own.

Thanks for the reply. I find using the word "low-carb, high- fat" doesn't trigger any FB alarms.

 

[T J Tutor]

I find using the word "low-carb, high- fat" doesn't trigger any FB alarms.

That is a really well known and effective food regimen for weight loss and it can draw in some long term clients for parallel funnels with other products and services that can easily be profitable with an established list.

 

[lucianolawis]

think how you can leave person curious, with do a offer or promise. EXEMPLE? "see how a 30 year old woman improved her appearance by eating these things"

 

[Tzarakanc]

You can, for example, pick up for the holidays.

think how you can leave person curious, with do a offer or promise. EXEMPLE? "see how a 30 year old woman improved her appearance by eating these things"

 

[Uerdgoly]

You can, for example, pick up for the holidays.

When will the next holidays be? Each country has different holidays.