Daniella MGID
Active Member

Hi Affiliatefix members,
All ads that run on native advertising platforms have to go through the standard procedures of moderation. In some cases, content moderation takes more time than usual, and there are distinct factors that make it difficult to pass moderation for some creatives. So what can you do to speed the moderation flow and ensure compliance of your ads?
Mind your legal steps
- Make sure that your ads do not contain prohibited products or content
- If you advertise restricted items, make sure to provide the required legal documents
Check your creatives and landing page
- Review the landing page content
- Check your copy
- Watch your visuals
Most Common Reasons for Rejection
Right now, one of the most common reasons for the advertisement rejection during the moderation process is its relevance to the landing pages they refer to. That does not mean that you have to be boring in your creatives. Instead, you can play with the origin of your product, benefits of its use, play with verbal associations, etc.
Some prohibited practices that lead to rejection or ban include:
- copyright infringement
- security and privacy violation
- cloaking
- amateurish image concepts
- clumsy PS editing
- websites under construction
- fake elements used in webpage design
- impersonation of legitimate sources
- celebrity endorsement
- aggressive clickbait
Bottom line
Advertising platforms have to make sure that campaigns do not contain deceptive, false, or misleading content. To pass moderation faster, we do recommend to follow the above-mentioned tips and make your marketing campaign as clear as it can be.
Best regards,
MGID team