How to Speed Up the Moderation Flow

[Daniella MGID]

Hi Affiliatefix members,

All ads that run on native advertising platforms have to go through the standard procedures of moderation. In some cases, content moderation takes more time than usual, and there are distinct factors that make it difficult to pass moderation for some creatives. So what can you do to speed the moderation flow and ensure compliance of your ads?

Mind your legal steps

• Make sure that your ads do not contain prohibited products or content

On the MGID website and platform, there is a section with the list of prohibited and restricted products. Check this list and eliminate the prohibited items completely from all your campaigns.

• If you advertise restricted items, make sure to provide the required legal documents

These legal proofs (certificates, affidavits, terms and conditions, etc.) are necessary to prove that your products are legitimate.

Check your creatives and landing page

• Review the landing page content

All stories that you put on the pre-lander or landing page have to be of high-quality and do not contain forbidden content, such as pornography, terrorism, hate speech, and other unwanted materials. The navigation buttons should be clickable and lead to the corresponding references.

• Check your copy

Make sure that creatives are appropriate and coincide with the native culture. You will be able to go with the moderation process much faster if you correct grammar errors and edit your copy to make it sound native to the audience.

• Watch your visuals

Image quality has to comply with general content policies, i.e. the visual should not be blurry or depict medical hoaxes, they have to be in the proper resolution, etc. You can’t show celebrities or other famous personalities without their endorsement. Also, make sure that the images you want to use are not protected by copyright.

Most Common Reasons for Rejection

Right now, one of the most common reasons for the advertisement rejection during the moderation process is its relevance to the landing pages they refer to. That does not mean that you have to be boring in your creatives. Instead, you can play with the origin of your product, benefits of its use, play with verbal associations, etc.

Some prohibited practices that lead to rejection or ban include:

• copyright infringement
• security and privacy violation
• cloaking
• amateurish image concepts
• clumsy PS editing
• websites under construction
• fake elements used in webpage design
• impersonation of legitimate sources
• celebrity endorsement
• aggressive clickbait

You should avoid these practices to pass moderation faster in the future. Regular cooperation and a consistent level of deep trust for a period of time will allow advertising platforms to have fewer doubts regarding your campaigns.

Bottom line

Advertising platforms have to make sure that campaigns do not contain deceptive, false, or misleading content. To pass moderation faster, we do recommend to follow the above-mentioned tips and make your marketing campaign as clear as it can be.

Best regards,
MGID team