Expanding into new locations can help you reach new audiences and scale campaigns that are already performing well. That said, it’s usually best to start by expanding into countries that share similar language, purchasing habits, behaviours, etc before testing completely different markets.
For example, try:
Before expanding, take some time to understand your audience, how consumers in that market shop, what motivates them, and how they respond to different messaging. A campaign that performs well in one country does not always translate perfectly to another, even if the language is the same.
Expanding globally means adapting your content for a global audience. Different regions have their own references, preferences, terminology, and ways of communicating. For example, if an offer is targeting the US, you might use the term “electricity bill,” but the same message in Canada would be better phrased as “hydro bill.” While both audiences understand the meaning, using the terminology people are familiar with helps your content feel more local and builds more trust with potential customers.
When entering a new location:
For example, try:
- US → Canada
- UK → Australia
- Germany → Austria
Before expanding, take some time to understand your audience, how consumers in that market shop, what motivates them, and how they respond to different messaging. A campaign that performs well in one country does not always translate perfectly to another, even if the language is the same.
Expanding globally means adapting your content for a global audience. Different regions have their own references, preferences, terminology, and ways of communicating. For example, if an offer is targeting the US, you might use the term “electricity bill,” but the same message in Canada would be better phrased as “hydro bill.” While both audiences understand the meaning, using the terminology people are familiar with helps your content feel more local and builds more trust with potential customers.
When entering a new location:
- Review offer restrictions carefully –> Many offers only accept traffic from specific countries, regions, or states, so always confirm the allowed GEOs before launching.
- Adjust your targeting settings –> Update your audience targeting, keywords, placements, and other campaign settings to match the new market.
- Consider local language and cultural differences –> Even countries that are close geographically need subtle changes to update creatives and messaging.
