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How to prepare your affiliate marketing campaigns for the Holiday break?

Discussion in 'Guides, Case Studies and Tutorials' started by zeropark, Dec 15, 2020.

  1. zeropark

    zeropark Traffic Manager Traffic Manager affiliate

    Hey guys!

    We are entering the most intense part of the holiday season. The time of presents, big dinners, and family gatherings is approaching. Affiliate marketers, just as members of any other profession, will be looking to take some time off and relax.

    But, unlike some other jobs and careers, affiliate marketing can’t be just abandoned for a week or two. If your campaigns are not up and running, you’re not earning money and probably missing out on some great opportunities. Is it even possible to take a break from affiliate marketing without losing profits?

    Read on to find 5 tips on how to keep your campaigns up and running while you enjoy the holiday break.

    ☑️ Plan your campaigns ahead of the holidays
    The best thing you can do to keep earning money while you take a break from affiliate marketing is to plan ahead. Your plan needs to be especially focused on the volatility of traffic. You don’t want to lose your money on something you were not able to predict. Affiliate marketing automation can help you here, but you still need to plan.

    You should not only plan when and where to launch your campaigns but also what to do if they fail. You don’t want to be stuck with no offers or no creatives in case plan A doesn’t work. Offers can get stopped at any moment and sometimes for no particular reason too.

    You can always ask your account manager or a network representative for suggestions on what to do next. However, many people will be taking some time off during the holidays. It’s best to have a couple of ‘just in case’ options lined up. Despite doing their best, networks might have limited resources.

    On the other hand, winter holidays are the only time of the year when festive creatives will get all of the attention. It’s never good to put all your eggs in one basket, though. While some people celebrate Christmas, others might enjoy a more subdued version of festivities. Make sure the GEO you choose for your offer is just as suitable for your creatives as you might think it would be.

    Oh, and make sure to have some New Year’s Eve promotions in store as well. The holiday break usually includes celebrations around the new year. If you want to make sure you’re always on top of trends and fads, you might want to consider switching the angle of your ads once the Christmas celebrations are over.

    But that’s enough worrying about challenges and obstructions. In case your campaigns take off during the holiday craze you should have some extra budget to fuel the money-making opportunities.


    ☑️ Double-check your campaign set up
    This is something very simple and yet a mistake that is sometimes made even by experienced affiliates. Checking the campaign set-up is crucial if you’re not planning to keep a watchful eye on your campaign right from the moment it launches. Many things can go wrong so it’s important you do your best not only to keep your site up but to make money continuously while you’re away.

    Let’s be honest. You’re not going to be able to babysit your campaigns with all the holiday hassle going around. If your planning to launch new campaigns right before clocking out and taking some time off, you need to check the following things:

    ☞ Did you set the right bid?
    By accidentally setting your bid too high you might come back to see that your campaign has spent all the money in one day on an unoptimized chunk of traffic. The results might help you determine what to blacklist or whitelist. Nonetheless, if you’re not comfortable with such a spontaneous and quick traffic test, always double-check your bid before launching your campaign.

    If you want to earn money while you sleep, you need to match products to promote with a target audience. Once you do that, you need to calculate the optimal bid to buy enough traffic without overspending. Bidding high it’s one of the best ways to test a lot of traffic but not the best way to earn good money.

    ☞ Is your targeting congruent with offer requirements?
    Some offers allow all kinds of targeting options. However, some do not. Your offer might be restricted to a particular country, carrier, device, or even ad format. You don’t want to check your campaign to see that even though there seems to have been plenty of conversions, none of them were counted by the affiliate network.

    The product or service that you promote might only be available in a certain country. You won’t get paid for selling something outside of the area where the retailer operates.

    ☞ Are you sure your landing page is working?
    Many things can be wrong with a landing page. Starting with the design and ending with malicious traffic-stealing scripts. This is yet another area that will need your incisive attention before you let it run unsupervised.

    Firstly, it’s best to ask both traffic source and affiliate network representatives what kind of landers perform best for the offer that you’re running. Additionally, you should check spy tools for more insights. And don’t forget to ‘clean’ your landers, if you’re taking them straight from spy tools. They might contain some hidden code which will not only make them heavier and slower but can also cause problems.

    In case you’re running smartlink mainstream offers, make sure to do a thorough check. Sometimes one of the rotating offers happens to have adult content. In that case, the compliance team will reject or pause your campaign. If your offer or lander is not suitable for the general public it needs to be run on adult traffic.

    ☞ Is your destination URL correct?
    Destination URL is where you send your traffic. Luckily, this is a simple copy-paste kind of step. However, if something happens to your site destination URL once your campaign is up and running, you might end up losing some money. Watching over the offer is something you, an affiliate marketer, need to do.

    It’s also a good idea to choose offers from reputable affiliate networks and cultivate a solid relationship with your account manager. Some things are simply out of your hands so it’s good to have someone watching your back. If you’re planning to generate a sustainable passive income, the help you get from your service providers needs to be top-notch.

    ☞ Is your campaign status after approval set to paused?
    If not, we highly recommend choosing that option. Campaign approval teams work at certain hours and in a certain location. While you’re creating your campaign at noon in your time zone, the ad network’s approval team can be safely asleep in another timezone on the opposite side of the globe. It might happen that your campaigns launch while you’re asleep, or away with no access to the internet.

    That’s exactly why you should always set your campaign status after approval to ‘paused’.

    ☑️ Set budgets and limits to make money while you sleep
    This might be the most obvious tip for leaving your campaigns unattended. Budgets and limits are essential if you want to keep any control over your affiliate marketing business. It’s best to set your daily budget, campaign budget, source budget, and optionally, target budget before you let your campaign run wild.

    While the choice of the exact number depends on your affiliate strategy and experience, it’s important not to limit yourself too much. Being overly careful might lead to ineffective testing. For example, if you set a daily budget to $5 you will buy very little traffic and or rather low-quality traffic, depending on your chosen bid.

    Additionally, such a number is not quite enough to get your campaigns going. If you want to make money you need to invest first. In the case of a small budget for push traffic, you might end up overspending as you’re likely to run out of budget before the notifications get opened.

    Don’t forget about the conversion cap! You don’t want to lose money while you sleep. If your offer only accepts a certain amount of conversions (daily or total), it’s crucial that you set the same limit in your traffic source. You need to avoid a situation in which you score conversions but are not compensated for them.


    ☑️ Rely on notification systems & automated affiliate marketing tools
    Most traffic sources have some notifications systems set by default and some that can be switched on and off according to your needs. This notification system is one of the best ways to keep your business going when you’re not spending your days in front of your computer.

    Even when you’re taking a break from work, you still check email notifications. They should be your best friend during the holidays. To make money online you need to be online (at least sometimes). While you can only watch the performance of your campaign by looking at real-time data, your campaigns can be monitored remotely with the use of system notifications.

    While most notifications are on by default, it is so for a good reason. These automatic reminders help you keep track of what’s going on with your campaigns. You get notified if your campaign gets approved or rejected; if your budget is running out; and again when it’s gone. You’ll also get a notification when your campaign or site gets flagged by Google Safe Browsing.

    Two kinds of notifications can be manually disabled, despite being on by default. That’s suspicious login and out of credit notifications. While the first one is about safety and how comfortable you feel that your security measures are up to standards, the second one makes sure you have continuity in your business.

    Even when using some form of affiliate campaign automation, you still need to keep your eye on the algorithm. Sometimes numbers are not enough to determine what deserves a second chance and what doesn’t. It’s worth checking up on your campaign, especially when you get a notification.

    You can enjoy your time off without worries. If you’ll run out of budget, we’ll let you know.

    ☑️ Use auto-optimization software for affiliate campaign automation
    Auto-optimization algorithms are just about the best thing that could happen to affiliate marketers. With their businesses growing and expanding continuously, all kinds of optimizers came to the rescue. Taking over the bulk of ‘managerial’ duties, campaign optimization algorithms became a desirable feature of every ad network.

    In Zeropark, we’ve got something called Rule-Based Optimization (RBO). It allows your campaigns to self-optimize based on a set of rules. You are in charge of those rules and you can create a custom combination of six commands that will best suit your needs. These commands are based on IF-THEN logical statements in this form:

    ☞ IF a condition is met FOR the selected criterion WITHIN a given time frame, THEN perform a certain action.

    This gives us an example:

    ☞ IF a target has more than $100 spend & ROI is lower than 10% within the last 7 days THEN pause.

    If you’re a beginner affiliate marketer, you have nothing to worry about. Zeropark has an option to create the 3 most universal rules automatically. All you need to do is provide the payout of your offer and the rules will be created for you. Affiliate marketing automation is especially helpful for beginners.

    RBO can be set by anyone, beginners and professionals alike. As long as you know what your needs are, rule-based optimization can help you. Such solutions are especially recommended for those who are running large numbers of campaigns simultaneously. And as soon you’ll get comfortable with affiliate marketing, you’ll understand that a lot is the optimal number of campaigns running at the same time.

    Rules can be set for two primary reasons during the holidays. One, if your campaigns are unoptimized, you need to protect yourself from overspending on sources that might not match your offer. Two, if your campaign is optimized, or even running on a perfectly matched whitelist, you still need to be wary of traffic spikes and unpredictable issues. To earn money while you sleep, you need to keep your hand on the pulse.

    The time frame is an important condition in setting the rules. It’s also useful while going away for a while. The longer the time frame the more accurate the decisions made by the algorithm. It’s always recommended to set a 24h or higher time window for gathering data. If your budget isn’t particularly tight, it’s always best to go for a bigger window.

    Pop ads or push ads, rule-based optimization can make your life significantly easier. In case of any doubts, don’t hesitate to contact Zeropark’s support team, and don’t forget about additional resources such as a blog article on Rule-Based optimization or RBO documentation.

    To make money while you sleep, you need an ‘affiliate partner’. So, if you need someone to watch over your campaigns for you during the holiday season, RBO is for you!


    ⚠️ If you want to know:
    • What budgets and limits to set for your campaigns?
    • How rule-based optimization can help you during the Holidays?
    • ...and more;

    Honeybadger, tyoussef and T J Tutor like this.
  2. Voluum
  3. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate


    Listen up everyone, Magda from zeropark continues here with another incredible set of tips. As always, following this advice will ensure plenty of potential for the seasons campaigns you run

    Honeybadger, tyoussef and zeropark like this.
  4. Certified

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

    thanks a lot for sharing these amazing tips Magda.
    zeropark, Honeybadger and T J Tutor like this.