Hey guys!
Many components affect the performance of your affiliate marketing campaigns. Page loading speed is one of them.
And while it’s the offer that can make or break your campaign, the page loading time plays a very important role in creating a memorable customer experience.
Read the article below to learn about the effects of slow page loading time and what you can do to speed it up!
How loading time affects the performance of your landing page?
You can find plenty of information about the effects of page loading speed on the performance of websites, stores, and all kinds of landers on the Internet. It’s something that has been measured countless times already, and the verdict is always the same. Page loading speed matters.
Regardless of what type of business you run, as long as you have a website, page speed dictates more than just search engine rankings. In affiliate marketing, page loading speed affects your lander Click-Through Rate and conversions.
Internet users tend to care about their experience of browsing a web page. Google noticed that a long time ago and decided to rank faster loading sites higher. If you’re thinking that this information doesn’t affect you as an affiliate marketer, you’re wrong. Even though your sites might not be intended for Google rankings, load speed can still significantly affect your bounce rates.
Additionally, nearly 80 percent of users who had a poor experience with a certain website will avoid it at all costs and never return. So, if your page fails to load, or the load speed is subpar, you are risking losing that user forever. And if your strategy involves showing the same ad (e.g. push notification) to the same user base multiple times, it simply won’t work anymore.
What is a good landing page load speed?
The simplest answer we can give to that question is: the faster the website, the better. But while it’s best to always strive for perfection, sometimes that’s just not possible to achieve. Despite load time being a huge part of a good user experience, it isn’t always the most important factor.
The average time it takes to fully load a website is 10.3 seconds on desktop and 27.3 seconds on mobile, according to the data gathered by Backlinko. While it seems a whole lot, remember that we’re talking about a fully loaded website with 100% functionality. Load times to the ‘Visually Complete’ stage of a website are lower, however, there is a huge difference between desktop and mobile speed:
While these website loading times might seem like you still have a lot of room for maneuvers, it might not be the case. You need to keep in mind that the 5 million desktop and mobile pages that were a part of this research, belonged to a wide variety of niches. Most of them were trusted and well-known websites with hundreds of regular visitors.
In affiliate marketing, you need to treat page load times as more of a priority. Why? Well, because the purpose of your web page is to convert. The user experience should be your priority because that’s exactly what leads to conversions. If a page takes a long time to load, the information isn’t clear and the CTA button is somewhere way down and obstructed from view by annoying graphics – you can say goodbye to sales.
️ In a study conducted by Akamai, 40% of visitors were observed leaving a landing page if they had to wait for longer than 3 seconds. Other sources are also claiming 3 seconds to be the maximum amount of time that your site can take to load before the potential customer becomes impatient.
Overall, it doesn’t matter that you’re not trying to rank your site in Google search results. Speed has an impact on the performance of your campaigns. If you want to lower the bounce rate and increase the credibility of your site (especially important for e-commerce campaigns!) you should take an effort to make your web pages load faster.
Preferably, under 3 seconds.
Tools for checking how fast your landing page loads
Before we focus on speeding up your sites, you need to check what you’re working with. Luckily, there are plenty of paid and free websites designed to check how fast your site loads. Here are some of the best choices:
If you want to learn about:
Many components affect the performance of your affiliate marketing campaigns. Page loading speed is one of them.
And while it’s the offer that can make or break your campaign, the page loading time plays a very important role in creating a memorable customer experience.
Read the article below to learn about the effects of slow page loading time and what you can do to speed it up!
How loading time affects the performance of your landing page?You can find plenty of information about the effects of page loading speed on the performance of websites, stores, and all kinds of landers on the Internet. It’s something that has been measured countless times already, and the verdict is always the same. Page loading speed matters.
Regardless of what type of business you run, as long as you have a website, page speed dictates more than just search engine rankings. In affiliate marketing, page loading speed affects your lander Click-Through Rate and conversions.
Internet users tend to care about their experience of browsing a web page. Google noticed that a long time ago and decided to rank faster loading sites higher. If you’re thinking that this information doesn’t affect you as an affiliate marketer, you’re wrong. Even though your sites might not be intended for Google rankings, load speed can still significantly affect your bounce rates.
Additionally, nearly 80 percent of users who had a poor experience with a certain website will avoid it at all costs and never return. So, if your page fails to load, or the load speed is subpar, you are risking losing that user forever. And if your strategy involves showing the same ad (e.g. push notification) to the same user base multiple times, it simply won’t work anymore.
What is a good landing page load speed?The simplest answer we can give to that question is: the faster the website, the better. But while it’s best to always strive for perfection, sometimes that’s just not possible to achieve. Despite load time being a huge part of a good user experience, it isn’t always the most important factor.
The average time it takes to fully load a website is 10.3 seconds on desktop and 27.3 seconds on mobile, according to the data gathered by Backlinko. While it seems a whole lot, remember that we’re talking about a fully loaded website with 100% functionality. Load times to the ‘Visually Complete’ stage of a website are lower, however, there is a huge difference between desktop and mobile speed:
While these website loading times might seem like you still have a lot of room for maneuvers, it might not be the case. You need to keep in mind that the 5 million desktop and mobile pages that were a part of this research, belonged to a wide variety of niches. Most of them were trusted and well-known websites with hundreds of regular visitors.
In affiliate marketing, you need to treat page load times as more of a priority. Why? Well, because the purpose of your web page is to convert. The user experience should be your priority because that’s exactly what leads to conversions. If a page takes a long time to load, the information isn’t clear and the CTA button is somewhere way down and obstructed from view by annoying graphics – you can say goodbye to sales.
️ In a study conducted by Akamai, 40% of visitors were observed leaving a landing page if they had to wait for longer than 3 seconds. Other sources are also claiming 3 seconds to be the maximum amount of time that your site can take to load before the potential customer becomes impatient. Overall, it doesn’t matter that you’re not trying to rank your site in Google search results. Speed has an impact on the performance of your campaigns. If you want to lower the bounce rate and increase the credibility of your site (especially important for e-commerce campaigns!) you should take an effort to make your web pages load faster.
Preferably, under 3 seconds.
Tools for checking how fast your landing page loadsBefore we focus on speeding up your sites, you need to check what you’re working with. Luckily, there are plenty of paid and free websites designed to check how fast your site loads. Here are some of the best choices:
- GTmetrix offers both a professional and a free version of their services. It has very broad functionality as well. You can check how your page loads on different devices and in different locations. You can also track your performance over time. Overall, it’s an advanced tool, which might come in handy once you begin to scale your campaigns.
- Pingdom starts at $10 a month but offers a free demo and a 14-day free trial. The website offers user monitoring and real-time alerts for any changes in the performance or functionality of your sites. It’s yet another advanced tool for data tracking, perfect for digital marketers.
- WebPageTest is a very simple and functional tool, ideal for beginners and affiliates with basic needs. It lets you choose the test location, browser, type of connection as well as some more technical variables. It’s simple, easy to use, and, most importantly, free.
- PageSpeed Insights is yet another free tool for checking the speed of your pages. Apart from basic functionality, it also offers diagnostics and suggestions for improving your page speed. Being the product of Google itself, PageSpeed Insights is not only helpful in affiliate marketing but it also serves as a useful SEO tool for free traffic enthusiasts.
If you want to learn about:- What are the causes of slow loading speed?
- What can you do to speed up your page?
- How lander builders can help you?
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