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How To Make Money With Affiliate Marketing Campaigns During Tokyo 2020 Olympics

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Hey guys,

You must have heard about the Olympic Games.

But did you know it’s one of those golden opportunities for affiliate marketers to make money with?

Read on to give your affiliate campaigns a solid boost of profit during the Tokyo 2020 Olympic Games!

☑️ How to profit from the media coverage of the Tokyo 2020 Olympic Games?

The modern Olympics have always had sponsorship in some form or another since their conception in 1896, where a number of companies such as Kodak paid for advertising. And Coca-Cola sponsored the 1928 Olympic Games in Amsterdam, and every Olympic Games since. This is the longest continuous partnership and proves that it can be a profitable time for companies every time it comes around again.

That’s why this comes as no surprise that with the number of viewers globally growing every year, this event truly is a marketing dream.

And it’s not just the sports kits that have the branding emblazoned on every athlete taking part. There are thousands of brands that sponsor these athletes, so they can spend all of their time in the gym and on the running track in preparation for the next games, which happen every four years.

All this means that it is the perfect opportunity to market affiliate products and services, especially that your customers have come to expect it during this time. And they will likely benefit from a reduced-priced TV to watch Tokyo 2020 on, or cheaper sports equipment to name a couple of examples.

graph of number of participating countries in the summer olympics 1896-2016.

As we have already mentioned, the Tokyo 2020 Olympics have come a long way from the original modern Olympic Games and includes how many countries now take part. As you can see from the graph from Statista, there were originally only 14 countries taking part. It was only televised to the locals in the host nations until 1956, where it was broadcast internationally for the first time.

With 207 countries taking part in the Olympic games there are more viewers than ever before. And the estimated TV audience for Rio 2016 was 3.2 billion people. Moreover, according to The Independent, sponsorships and broadcasting deals during Rio 2016 combined totaling 1.5 trillion dollars, which means this is one of the biggest marketing opportunities in the world.

This is your opportunity to have a global reach for your affiliate marketing campaigns if there ever was one.

☑️ Why is streaming the big opportunity at this year’s Tokyo Games?

As you can see from the viewing figures above, the number of people set to watch the games is likely to be the most in history. And with the ability to watch not only on TV but on desktop or mobile devices, the reach of these games might surpass the 4 billion viewer mark.

So, why does this matter to you and your affiliate marketing business? Well in one word, streaming.

Promoting streaming sites will be one of the easier verticals to promote during the Olympics, due to the huge global interest, and as it is possible to watch on both mobile and desktop devices.

Here’s an example of the viewing figures for one streaming site at the last Olympics held in Rio 2016.

Rio 2016 streaming graph

As you can see, there are clear peaks during the opening and closing ceremonies on 5th and 21st August 2016 respectively. In addition, NBC (the biggest Olympic broadcaster in the US) noted that there were daily averages of 27.5 Million viewers per day during the Olympics with the most viewers during the period of 8th-13th August.

So, make sure you have prepared your streaming campaigns ahead of the Tokyo Games because the chance for Olympic victory with your campaigns is within your reach.

☑️ Selecting GEOs for your Tokyo Olympics 2020 affiliate marketing campaigns

When it comes to choosing GEOs you’ll not likely go wrong with any country you choose this year, as there will be interested users from all over the world watching the games.

Well… that is maybe apart from Russia which is serving a doping ban from the Olympics for four years. So, maybe reduce your targeting for that particular country this year.

However, it is still one of the most highly scoring countries in the Olympics and some athletes are able to perform there without the Russian flag on their uniform. So, the viewership will still likely be high, just not as high as it might’ve been.

Top Geos for Tokyo 2020

As you can see from the infographic map, there are many GEOs around the world that will have potential customers that are interested in the Olympic Games. So, it is best to take a look at which ones will be your best bet to target with your affiliate marketing campaigns.

Group 1​

The most noteworthy GEOs are RU, UK, US, DE, CN can be viewed as Group 1 in terms of your campaign budget.

Group 2​

Group 2 is based on countries that have lower viewership like NL, FR, IT, HU, KR, AUS, BR, and CA.

Group 3​

And finally, Group 3 countries, which can be considered as those with the smallest viewership and medal table success in the Olympics in recent years. Thus should have the lowest numbers of eligible users, namely, ES, JM, NZ, PL, and others.

However, it is important to note that this is a global event watched by millions. So, as long as you have got your keywords right, you will probably make at least a few conversions wherever you choose to run your campaigns during the Olympics.

But as you know, it is key to test your campaigns, as this is how you will find out whether your GEO experiments will pay off. That’s how you know if a particular GEO is ultimately worth investing more of your time and money in during the Olympics.

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☑️ Which affiliate marketing niche should you target during Tokyo 2020?

We have rounded up the most popular, and by that we mean profitable, affiliate marketing niches to run during the Tokyo 2020 Olympic Games. These ones have made the list as they have been particularly successful niches during the summer sports events that we have witnessed so far. So, they will likely be the best fit for the Olympics, too.

Along with a little background to each niche, we have provided some creatives and copy that might work best with your push campaigns. But these can be adjusted to fit your pop, domain redirect, or even search ads. They are there to help you get those creative juices flowing and make your life easier when it comes to creating campaigns that convert.

This does come with an important disclaimer, the Olympic rings are owned by the International Olympic Committee (IOC) and cannot be used without paying them. So, avoid using them in your creatives.

The niches that will likely perform best during the Tokyo 2020 Olympic Games:
  • Sports betting
  • E-sports
  • Gambling
  • Streaming
  • Downloads
  • Antivirus
  • E-commerce
  • Travel
Let’s dive in!

Sports betting​

Now, this is an obvious choice for any sporting event, as there are always peaks in sports betting whenever a big fixture is put on. But the reach of the Olympics is truly global so the opportunity to make money through sports betting is much higher than with the other sports events (like the Tour de France) this summer. You can bet on a peak in the sports betting market.

So, now is the time to get your campaigns and creatives ready. Look below for some sports betting examples.

Sports betting push example for Olympics

E-sports​

Sports betting sites like the ones mentioned above have also diversified of late. E-sports has grown as a popular form of entertainment in recent times. Not only to those actually playing, but also to those watching, and even now, to those betting on the outcome of the tournaments being played. So, now is your chance to get in on the e-sports action. This is because there is a bigger focus on sports games (like FIFA 2021) being played this summer.

As you can see in the example below, you need to think about which are the hottest products and services during the Olympics and present those to your target audience. Get that right and you’ll be looking at some solid gold commission.

E-sports push example for Olympics

Gambling​

While sports betting usually takes center stage during sporting events there is always a correlation between increased activity in sports betting and gambling verticals. So, don’t neglect this niche during the Olympics, as there will likely be sports-themed slots and online gambling games that can gain you an affiliate commission, over the next month.

If you are looking for examples of what copy to use or what imagery might convert, but don’t have access to a spy tool, then just take a look below.

Gambling push example for Olympics

Streaming​

No doubt you will understand the importance of the streaming vertical at this year’s Olympics, as there are no spectators allowed in Tokyo. So, this is the biggest opportunity for the streaming vertical than there has ever been possibly ever. Make sure you’ve got your campaigns set up to advertise streaming sites that are hosting sports events over the next month. There is a lot of commission to be made!

Take a look below at the copy and creative examples that might help you get some more customers and conversions during Tokyo 2020.

Streaming push example for Olympics

‍ Downloads​

Where there are people watching streaming sites, there are often downloads that can help them out, too. This is the case on movie streaming sites just as it is with sports streaming sites (like Stream2Watch, Live Soccer TV, StreamSports) that are hosting the Olympics and other sporting events this summer. This means you need to prepare an ad copy that suggests the downloads you are offering will help them stay safe or add value to their sporting experience. Examples of downloads that might help with this are Antivirus, VPN, as well as sports games, or companion apps.

Have a look underneath to get some ideas of the best examples of copy and creatives that will get your customers to ‘Download now!’

Downloads push example for Olympics

Antivirus​

Antivirus is one of the more profitable verticals within the affiliate marketing industry because it has some of the highest payouts per customer. This always makes it a good time to run Antivirus campaigns, especially at the Olympics. What needs to be communicated to the customer is that their computers or other devices need to be protected at a time where they are likely to be using them to watch the Olympics. This is powerful, as it uses the fear of missing out (FOMO), which can motivate customers to purchase the Antivirus software. It’s a win-win as you can earn your commission, while your customers can watch the games with peace of mind that their devices are protected.

See examples of what kind of copy and imagery you can use below, for the best Antivirus push ads during the Tokyo 2020 Olympics.

Z_Blog_Olympics_2020_Antivirus_2021_07_08-1-min-825x1024.png

E-commerce​

E-commerce is always an evergreen niche for affiliate marketers since it benefits from seasonal peaks such as Christmas, Black Friday, and of course sporting events such as the Super Bowl, UEFA EURO 2020, or Tokyo 2020 Olympics. At each of these seasonal peaks, you need to be clever as an affiliate marketer, to spin the need for various affiliate marketing products, and services, to be related to your seasonal event of choice. So, below you will see how to do this for the Tokyo 2020 Olympics, but you can apply this same method to any of the other sporting or seasonal events to make higher conversions.

Here’s an example of some e-commerce push ads for you to get an idea of what might work for your affiliate campaigns.

E-commerce push example for Olympics

✈️ Travel​

As we have mentioned previously in this article, the opportunity for international spectators to travel to the Olympics has ruled out travel offers to Tokyo being popular this summer. However, that doesn’t mean the travel vertical as a whole is dead. On the contrary, this summer is seeing a boost in new travel offers as some parts of the world move out of lockdowns and start accepting tourists. And hey, you could always suggest your customers book a Tokyo 2022 trip when hopefully the world will be back to normal, whatever that means now.

Have a look at the copy we have suggested as a guide on how to spin the travel vertical to your customers in this post-covid summer of sport via push ads.

Travel push example for Olympics


⚠️ If you want to learn:​

  • Background to the Modern Olympic Games;
  • The coronavirus pandemic’s influence on Tokyo Olympics 2020;
  • Why do you need to test your affiliate marketing campaigns?


How To Make Money With Affiliate Marketing Campaigns During Tokyo 2020 Olympics blog header

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