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How to choose and monetize CC Submit Sweepstakes Offers

Discussion in 'General Affiliate Marketing Forum' started by zeropark, Jan 5, 2021.

  1. zeropark

    zeropark Traffic Manager Traffic Manager affiliate

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    Hey guys!

    Surveys and sweeps offers are universal, easy, and perfect to start with.

    But there’s more to them than meets the eye.

    If you want to know more about the kinds of sweepstakes, especially CC Submit offers, read the article and learn!

    ☑️ What are CC submit sweepstakes offers?
    The surveys and sweepstakes vertical encompasses various offers promising users rewards for completing some simple actions. The offered items range from vouchers, electronics, gadgets, trips, subscriptions, and experiences. Even though everything is offered for free, there’s a small price to pay.

    Usually, that price is some data. Some sweepstakes offer a lottery ticket for those who leave their email address, phone number, credit card details, or some more complex data. People simply need to sign up via one of those methods for a chance to win something.

    We want to focus on CC submission kind of offers. Their flow requires users to enter their credit card number in order to sign up for a free trial. The merchant pays advertisers a commission every time somebody signs up. It doesn’t matter whether they do buy the product and invest actual money or not, users just need to sign up.

    Since these kinds of sweepstakes require more sensitive data than e.g. an email address, they usually have slightly higher payouts as well. And what comes with more complexity on the part of the offer is also a more advanced flow, thus lowering the conversion rate.

    When it comes to surveys and sweeps, the more significant the data required to enter, the higher the payout for the advertiser. Although the customers who enter their details are not immediately billed for subscriptions and products, having that data in the system makes it possible for the product owner to continue the service after the trial period ends without interruptions.

    [​IMG]


    ☑️ How to make money from sweepstakes offers?
    Sweepstakes offers are extremely universal. As long as you have a sufficient budget and plenty of patience, you can easily make some side money with them. They are definitely the most all-around vertical. They work on various traffic sources, including such giants as Facebook.

    When it comes to ad exchange platforms, they work well with pop traffic, push traffic, and domain redirect traffic. Regardless of the ad format, sweeps campaigns work regardless of the season. There are, of course, spikes in traffic for these offers seasonally.

    If you want to make money from sweepstakes, and especially with CC submit offers, there isn’t much you need to do. However, to provide rough guidelines for beginner affiliate marketers, here are some simple tips:

    ✔︎ ask affiliate network representatives for the best performing and longest-running offers

    ✔︎ consult with traffic source support or account manager to compare what offers are most successful with their inventory

    ✔︎ if using push notifications, follow the guidelines and policies of the traffic source (never promise a prize but offer a ‘chance to win’ something)

    ✔︎ split test your sweepstakes campaigns to find out what methods and targeting options work best for you (tier 1 vs. tier 2, push ads vs. pop ads, a Samsung Galaxy offer vs. iPhone 12, subscription offers vs. shopping vouchers)

    ✔︎ don’t get discouraged by unsatisfying results – you can try a wide variety of combinations when it comes to every parameter of your sweepstakes campaigns so make sure you test sufficiently before calling it quits​

    ☑️ Should you use direct linking or a landing page?
    Although it’s always best to split test on your own, what every experienced affiliate marketer will tell you is that in 90% of cases landing pages are necessary. It doesn’t matter what GEOs you’re targeting or whether you’re using pop traffic or push notifications. A landing page can be a game-changer.

    ❗️ 9/10 campaigns will be more effective with a pre-lander!

    Pre-landers are needed especially in offers that advertise something more complex than shopping gift cards. Every time you’re trying to convince a user to commit to something, be it a subscription, an e-book, or a free trial of a costly service, you need to share enough information to make the users believe they need it.

    ☞ What makes a good landing page?
    A good pre-lander needs to have more than just a field for entering email addresses or other data. Depending on what product you’re advertising, you need to give users what they need. And what they need is a reason to choose your product.

    These offers work well and can earn you a lot of money. But sometimes, convincing a user to share their data might not be so easy. Luckily, good pre-landers have a high chance of increasing your CTR and conversion rates. Here are some tips for taking your sweepstakes campaign to the next level with a high converting landing page:
    • Research the offer you’d like to run in a spy tool and note down the ideas;
    • Don’t just rip landers and run them as they are – make changes and split test;
    • Make sure the theme of the pre-lander matches with the one of the offer page;
    • Add opinions at the bottom of the page to add the seal of community approval;
    • Never mix up the names of the advertised products or prizes throughout the funnel;
    • If you’re doing a longer advertorial, add a table of contents;
    • Mention the GEO where your offer is advertised to make it seem more exclusive;
    • Add a timer to make users act on the fear of missing out;
    • Add an easily visible CTA to maximize the number of offer page views;
    • Don’t forget to optimize your lander for mobile users as well.
    [​IMG]

    ☑️ What are the best products to advertise?
    When it comes to sweepstakes offers, be it submitting the credit card’s number, e-mail, or phone number, the best products to advertise depend on a seasonal trend. Of course, there are also prizes that always sound exciting, regardless of the time of the year. However, the most successful sweepstakes campaign is always the freshest one.

    The biggest market players know this, and so should you. Different products are in demand for different GEOs and in different seasons. For example, even though people want to better themselves all year round, it’s usually after the winter Holidays that they have the biggest need for weight loss products.

    ❗️ You can’t go wrong with gadgets/electronics sweepstakes!

    The majority of sweepstakes CC submits, however, belong to the electronics category. So while free trials of any kind can have a wide range of offered products and services, if you want to run sweepstakes, phones and gadgets are your best bet.

    Either way, people are always eager to win a brand new phone. That’s why any brand new smartphone model will be a good product to advertise. The biggest challenge here is to find the right GEO and match it with the right landing page.

    Additionally, while Tier 1 countries will go crazy about Apple products, the rest of the world will be just as excited, if not more, about a chance to win some other brand. Publishers who own the product tend to have their guidelines and recommendations so make sure not to run your chosen sweepstakes offer with a mismatched traffic chunk.


    ⚠️ If you want to learn more about:
    • Is affiliate marketing still profitable in 2021?
    • How to promote sweepstakes offers?
    • Where to find the best affiliate programs and affiliate offers?

    Magda
     
    T J Tutor and Bachazamano like this.
  2. Voluum
  3. Certified
    T J Tutor

    T J Tutor GM Administrator Certified Vendor Dojo Master affiliate

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    This is awesome! Loads of new marketers can "cut their teeth" with this on low budgets and build them up.
     
    zeropark likes this.
MI