Rivertraffic
Member
One thing I've noticed repeatedly:
The better a creative performs initially, the faster it often burns out.
Some advertisers rotate every few days.
Others keep pushing until performance drops.
What's your approach?
Do you refresh proactively or wait for CTR to decline?
The better a creative performs initially, the faster it often burns out.
Some advertisers rotate every few days.
Others keep pushing until performance drops.
What's your approach?
Do you refresh proactively or wait for CTR to decline?
