How Many Clicks Without a Conversion before you quit

[deebee]

Hi,
I am testing a vertical using PPC with direct linking via 7search.

I read somewhere, I can't remember where at this moment, that if an offer doesn't convert after 100 clicks, it is probably not worth pursuing.



Any thoughts?

 

[crysper]

Hi,
I am testing a vertical using PPC with direct linking via 7search.

I read somewhere, I can't remember where at this moment, that if an offer doesn't convert after 100 clicks, it is probably not worth pursuing.



Any thoughts?

It depends on the ROI.

If you sell a $100 product and 100 clicks is worth $10, than 100 clicks mean nothing. Usually affiliates spend 2x-4x the offer payout before cutting. There are some statistics involved to get better results, but that's the base.

I'll be adding a new calculator on AffKit that will tell you if you need to cut or not the offer, based on statistics.

 

[servandosilva]

^^This.

Clicks don't matter. Depends on ROI, which is given by the price of the clicks and your offer's payout.

 

[deebee]

I understand. Thanks.