How Does iOS 14.5 Affect Affiliate Marketers & Tracking?

[Honeybadger]

Posted Saturday

iOS 14.5: How This Outstanding New Feature Will Change Your iPhone Forever

Apple App Tracking Transparency

"You must use the AppTrackingTransparency framework if your app collects data about end users and shares it with other companies for purposes of tracking across apps and web sites. The AppTrackingTransparency framework presents an app-tracking authorization request to the user and provides the tracking authorization status"

Does this affect my Amazon Affiliate links tracking for Apple device users?

 

[Honeybadger]

Also see @ogads post today
www.affiliatefix.com/threads/ogads.20023/page-14#post-648175

We are confidant this change is not permanent and will last from a couple weeks to a couple months. We believe apple will enable a tracking solution to enable basic postbacks.

 

[Graybeard]

If I am reading this right

App Tracking Transparency | Apple Developer Documentation

Request user authorization to access app-related data for tracking the user or the device.

developer.apple.com

you just need to get your app's permissions upgraded. No cloaked tracking of the device itself.

 

[Honeybadger]

Facebook v Apple: The ad tracking row heats up

Why is there a dispute between the two tech giants and does it affect you?

www.bbc.com

This is a good explanation also

Good post
TY for sharing
Useful tool --> www.facebook.com/off_facebook_activity

 

[Graybeard]

Facebook v Apple: The ad tracking row heats up

Why is there a dispute between the two tech giants and does it affect you?

www.bbc.com

This is a good explanation also

 

[Aiden L]

Can someone put it in layman's terms, will this affect my cpa campaigns? What would I have to do differently to promote mobile offer to apple users?

 

[vinvin]

is this bad news for the affiliate marketing industry?

 

[Uerdgoly]

is this bad news for the affiliate marketing industry?

No, what makes you think that?

 

[Graybeard]

I think this is mainly to do with *re-marketing* to advertising cohorts

 

[T J Tutor]

The Facebook pixel that tracks all over the internet no longer works in iOS 14.5 by default --you have to opt-in to tracking.
So, cohort audiences are missing the iOS 14.5 user is what I am told.

This is what came to me in an ad managers notation some time back.

 

[T J Tutor]

This is actually old news announced by Google and the account reps late last year. Wonder why Gizmodo is treating like somethin new. It's actually already implemented.

 

[Rdroko]

This is actually old news announced by Google and the account reps late last year. Wonder why Gizmodo is treating like somethin new. It's actually already implemented.

Because, just now, I showed interest in this news. That's what I think.

 

[Graybeard]

The Facebook pixel that tracks all over the internet no longer works in iOS 14.5 by default --you have to opt-in to tracking.
So, cohort audiences are missing the iOS 14.5 user is what I am told.

Apple’s iOS 14.5 is just a few weeks old, and the data already suggests it has delivered the expected strike against Facebook . Unsurprisingly, more than 80% of users do not opt in to being tracked. Millions of you have seen through the brazen warnings that Facebook’s free apps won’t remain free unless we surrender our right to privacy.


Facebook generates almost all its revenue from digital advertising—targeting ads by harvesting as much data from you and about you as it can. “Facebook marketing is generally dominated by iOS,” one ad industry article laments, “it’s pretty safe to assume Facebook has lost at least half their data, arguably the most valuable half.”

Facebook Tracks Your iPhone Location—This Is How To Stop It

If you think Facebook can no longer track your iPhone, then you're wrong...

www.forbes.com

 

[Nesoc]

Thank you for your opinion

 

[Graybeard]

Google Will Let You Opt Out of Being Tracked by Apps in Android 12

Following Apple's decision to crack down on third-party tracking, Google plans to offer a similar feature later this year.

gizmodo.com

Android 12 will do similar --so it's a trend now.