How do I increase my Quality Score?
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Quality Score is a formula of:
So trying to improve all that will give you better QS, that means Higher Ad Rankings and Lower CPC.
- Your click-through rate (CTR)
- The relevance of each keyword to its ad group
- Landing page quality and relevance
- The relevance of your ad text
- Your historical AdWords account performance
A trick to help get a better CTR, is to use the same exact ad 10 times in an ad group.
More ads = higher probability that one of those ads will have a very high CTR based on chance.
Does it mean that keyword must be used in LP?Landing page quality and relevance
Does it mean that keyword must be used in LP?
@Unicorn summed it up very nicely.
I personally noticed one of the largest factors is CTR & relevancy. So as long as your offer is relevant to your targeting, the primary thing you should focus on is CTR.
A trick to help get a better CTR, is to use the same exact ad 10 times in an ad group.
More ads = higher probability that one of those ads will have a very high CTR based on chance.
Quality Score is a formula of:
So trying to improve all that will give you better QS, that means Higher Ad Rankings and Lower CPC.
- Your click-through rate (CTR)
- The relevance of each keyword to its ad group
- Landing page quality and relevance
- The relevance of your ad text
- Your historical AdWords account performance
There are a lot of factors to be considered if you want to succeed with your ads. This includes the relevance of your ads to your landing page. Then, you must be able to analyze conversion and your budget. Quality score will also rely on the high density keywords used. CPC and CTR matters most when you place ads for your business.