At the end of June 2025, many media buyers began to notice some unexpected updates on the Google Search Results Page (SERP) and in their advertising accounts: Google began showing the “Ad Sponsor” details next to ads on the SERP, and after that, a prompt asking advertisers to submit additional information for payment verification started popping up in their ad accounts.
Accounts, even those that had already been verified, saw that their traffic was paused, and were even stopped from launching new ad campaigns. When working campaigns, especially in grayhat verticals, are paused, it is not a good sign.
We, the team at YeezyPay, a service that provides affiliates access to trusted Google Ads agency accounts, as part of our job, monitor any innovations within this platform. And today, in this article, we’ll explain in clear, detailed terms why Google introduced this payment verification requirement, what it means for affiliates, and how affiliates should handle it in order to keep campaigns running smoothly.
Let's dive right in.
At first glance, it may seem that this is another attempt by Google to complicate the lives of those who work with grayhat verticals. This is partly true, but the main reason most likely lies a little deeper. The search giant has been moving towards its long-term strategy of increasing transparency across its advertising ecosystem. For example, at one time, users were given the ability to access advertiser information. And this ended up as what we now know as the Google Ads Transparency Center.
The main goal of such innovations is to build trust with users by clearly showing who exactly is behind the advertisement. This is a direct blow to hideous advertisers, scam projects, and schemes that mislead people. According to Google, when the user sees which company or person is the advertiser, the level of trust in the ad increases. But in fact, Google wins here as it strengthens its own reputation as a safe platform.
Of course, for affiliate marketing teams using dozens and even hundreds of farmed ad accounts, this creates an additional headache, because now, payment data and the accounts themselves are much more often the object of close attention.
In such conditions, working through trusted agency accounts becomes not just a convenience but an element of security. And when you get your agency accounts from YeezyPay, all issues linked to the trust level of payment systems, account history, and communication with Google Ads support are taken care of by the service. All you have to do is connect your Gmail to the agency account, add funds for advertising, and create your ad campaigns. The best part is that with YeezyPay, you can top up your balance with crypto, and in case your ad account gets banned, the remaining budget can be transferred to another ad account. These are privileges you can’t find elsewhere on the market.
Go to the "Advertiser data verification" section in your Google Ads account. There, in addition to the steps you've already completed, a new task will appear: "Answer questions about who is funding your ads." Click "Start task," and the system simply asks you to confirm that you are the payer. One click — and you're done. The procedure takes literally 10-15 seconds.
But there may be a catch in this simplicity. If you have several dozen or even hundreds of accounts to work with, monitoring each one for this task becomes a tedious routine that could take time. Missing the verification deadline can cause your campaigns to pause, resulting in lost traffic and revenue, and attempting to automate this process with custom scripts is risky, as it can increase the likelihood of an account ban by triggering Google’s algorithms to consider your activity as suspicious. To avoid these issues, it’s wise to totally avoid this process by using services that provide not only trusted accounts but also reliable support. With YeezyPay’s agency accounts, you gain access to a dedicated manager who can guide you on what to watch for and how to quickly resolve technical issues, ensuring your campaigns don’t stall due to a missed verification.
This update is just a small piece in a bigger picture. The trend towards transparency is here to stay, and the demands on advertisers will only grow. To avoid being left behind, you need to follow a few rules:
Of course, when there are dozens or even hundreds of accounts in operation, manual control over every little thing turns into a tedious routine that distracts from the main job — analyzing campaigns and finding profitable elements. Using trusted agency accounts from YeezyPay reduces the risk of facing bans, leaving you with a stable environment where operational issues, like verifications, are resolved faster due to dedicated support and high trust levels. Your campaigns shouldn’t stall because of a missed 10-second verification; they should keep running, delivering consistent profits.
Accounts, even those that had already been verified, saw that their traffic was paused, and were even stopped from launching new ad campaigns. When working campaigns, especially in grayhat verticals, are paused, it is not a good sign.
We, the team at YeezyPay, a service that provides affiliates access to trusted Google Ads agency accounts, as part of our job, monitor any innovations within this platform. And today, in this article, we’ll explain in clear, detailed terms why Google introduced this payment verification requirement, what it means for affiliates, and how affiliates should handle it in order to keep campaigns running smoothly.
Let's dive right in.
Why Google Is Tightening the Rules Again: Transparency as the New Trend
At first glance, it may seem that this is another attempt by Google to complicate the lives of those who work with grayhat verticals. This is partly true, but the main reason most likely lies a little deeper. The search giant has been moving towards its long-term strategy of increasing transparency across its advertising ecosystem. For example, at one time, users were given the ability to access advertiser information. And this ended up as what we now know as the Google Ads Transparency Center.
The main goal of such innovations is to build trust with users by clearly showing who exactly is behind the advertisement. This is a direct blow to hideous advertisers, scam projects, and schemes that mislead people. According to Google, when the user sees which company or person is the advertiser, the level of trust in the ad increases. But in fact, Google wins here as it strengthens its own reputation as a safe platform.
Of course, for affiliate marketing teams using dozens and even hundreds of farmed ad accounts, this creates an additional headache, because now, payment data and the accounts themselves are much more often the object of close attention.
In such conditions, working through trusted agency accounts becomes not just a convenience but an element of security. And when you get your agency accounts from YeezyPay, all issues linked to the trust level of payment systems, account history, and communication with Google Ads support are taken care of by the service. All you have to do is connect your Gmail to the agency account, add funds for advertising, and create your ad campaigns. The best part is that with YeezyPay, you can top up your balance with crypto, and in case your ad account gets banned, the remaining budget can be transferred to another ad account. These are privileges you can’t find elsewhere on the market.
What Does This Change Mean for Affiliates?
This update, though seemingly minor, signals that Google is examining the entire chain of “advertiser → payment profile → ad” with greater scrutiny than ever before. The anonymity that many affiliates strive for is becoming difficult to achieve. Any discrepancy between the account’s data (such as the registered business or user details) and the payer’s information (like billing details) can trigger a ban. This applies not only to direct violations but also to simple suspicious activity, such as using the same bank identification number (BIN) to add funds to multiple unrelated accounts.How to Complete the Payment Verification Process: It's Easier Than You Might Assume
When affiliates see a new verification notification, their first thought might be, “Here we go again, more documents to upload and weeks of waiting…” However, this time round, Google, as they say, took pity. In fact, you don't need to upload any additional documents if your account has already passed the basic verification before. The process comes down to simple confirmation. Here is how it goes:Go to the "Advertiser data verification" section in your Google Ads account. There, in addition to the steps you've already completed, a new task will appear: "Answer questions about who is funding your ads." Click "Start task," and the system simply asks you to confirm that you are the payer. One click — and you're done. The procedure takes literally 10-15 seconds.
But there may be a catch in this simplicity. If you have several dozen or even hundreds of accounts to work with, monitoring each one for this task becomes a tedious routine that could take time. Missing the verification deadline can cause your campaigns to pause, resulting in lost traffic and revenue, and attempting to automate this process with custom scripts is risky, as it can increase the likelihood of an account ban by triggering Google’s algorithms to consider your activity as suspicious. To avoid these issues, it’s wise to totally avoid this process by using services that provide not only trusted accounts but also reliable support. With YeezyPay’s agency accounts, you gain access to a dedicated manager who can guide you on what to watch for and how to quickly resolve technical issues, ensuring your campaigns don’t stall due to a missed verification.
What should affiliates do next?
This update is just a small piece in a bigger picture. The trend towards transparency is here to stay, and the demands on advertisers will only grow. To avoid being left behind, you need to follow a few rules:
- Regular monitoring: Make it a rule to check the verification section and the rule center in your accounts at least once every few days. This will help you respond to changes immediately.
- Cleanliness of payment data: Try to use payment methods that match your geo and account data. The era of "virtual accounts" for all occasions is gradually passing.
- Diversification: You shouldn't tie a large network of accounts to one payment instrument. The fewer the connections between your accounts, the lower the risk of a single ban affecting your entire operation.
Conclusion
Google's new payer verification requirement is not just another technical formality, but a clear signal of its broader push for greater control and transparency in its advertising ecosystem. It is easy to pass, but ignoring it is dangerous for your business. For solo affiliates and teams, this is a reminder that the days of unrestricted campaign launches are coming to an end. In order not to end up overboard, affiliates should take into account several key rules: don’t ignore new tasks in your account and complete them instantly; regularly monitor the verification section; ensure your payment data is clean and consistent with your account details; and diversify risks by avoiding linking multiple accounts to a single payment method.Of course, when there are dozens or even hundreds of accounts in operation, manual control over every little thing turns into a tedious routine that distracts from the main job — analyzing campaigns and finding profitable elements. Using trusted agency accounts from YeezyPay reduces the risk of facing bans, leaving you with a stable environment where operational issues, like verifications, are resolved faster due to dedicated support and high trust levels. Your campaigns shouldn’t stall because of a missed 10-second verification; they should keep running, delivering consistent profits.
