How do you filter fake clicks on pop campaigns?

[VaneSSka]

How do you filter fake clicks on pop campaigns?

 

[Goran P]

Look for instant bounce rates and duplicate IP clusters. Most trackers have fraud scoring built in.

 

[Goran P]

For pop traffic, check for patterns: same IP clicking multiple times, instant closes (<1 second), and unrealistic CTR rates above 5-10%.

 

[Graybeard]

Fake means what to you exactly?

AS Numbers = assigned IP blocks owned by datacenters are non-human usually scrapers, OG bots, VPNs
U-A strings (Browser User-Agents) Old browser IDs (like chrome 90) mainly any User-Agent that is not in the last 2 or 3 versions.

Many mobile click bots are using normal ISPs now so repetive clicks