Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page. Then, repeat this phrase several times throughout the page once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.