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Higher CPC Bid = Lower Clicks/Day?

Safwan

New Member
affiliate
Hi guys,

I admit, I am like as new to SEO as they come. I was doing a test campaign to see how the Google Adwords campaign interface is setup.

I set up my default bid @ $4 per click and after adding the keywords it gave me estimate of average 107-131 clicks a day.

When I lowered my CPC bid to $0.3 per click, the clicks/day jumped up dramatically to 1051-1285 clicks a day.

I am so confused. How is lowering my CPC bids increasing my clicks per day this dramatically? (I know this is an estimator but still doesn't make any sense to me.

Everything is same on the campaign, no change in geography or keywords or anything. Only difference between the two clicks/day estimate is the CPC bid. Higher CPC bid is resulting in dramatically low clicks per day.

Is there something I'm missing?

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