Hello

[Frederique]

Hello, I am a marketing student majoring in AI and data analytics at a European university.
I would like to know more about the old ways that affiliate marketing was being done before modern tools changed the industry.
I think you guys still can still have some good ideas and i would like to learn from you as well as show how it will be soon all be done.
On apprend a tout age!
Merci

 

[ChangLee]

hey, welcome to AffiliateFix

 

[jowel]

Hello and welcome to affiliatefix.com

 

[VapeBest]

Hello and welcome here!

 

[T J Tutor]

Welcome to AffiliateFix!

I would like to know more about the old ways that affiliate marketing was being done before modern tools changed the industry.

I've got some news for you, the "change" you refer to has been going on since the beginning of the public internet back in the seventies and since the official onslaught of the affiliate industry and internet marketing back in the mid nineties. Just outlining all that has changed daily, monthly, an annually since 96 would take all day to write in a condensed version.

I suppose your reference to "modern tools" as a qualifier is meant to relate what you consider modern. For me, modern has been in play for the last many many decades. What I can consider modern today, from the past five years maybe, is the level of professionalism that companies are adopting and have adopted. The fight against fraud is finally becoming well rooted in the affiliate industry icons. The tracking industry has had a big battle on their hands in recent years with the onslaught of SE available opt-outs, newer cookies laws, privacy laws, etc. The "intelligence" platforms have proliferated extensively. Bots have taken over and become more adept at Blackhat than honest bot implementations. Networks are more diligent today then ever before with vetting and onboarding their new affiliates.

 

[azgold]

Welcome to AffiliateFix, Frederique!

I would like to know more about the old ways that affiliate marketing was being done before modern tools changed the industry.

Oh boy, as T J Tutor said, so many changes!

Until 2012, I was more into the writing side for affiliate marketers and there was lots of business, mostly blog content, press releases and descriptions for iTunes apps, advertorials. Almost everything was based on SEO - keywords and keyword phrases, content and links on high page ranking sites, back when you could find keywords and ranking from Google. I think the only tracking I had was Google Analytics.

That birthed the content spinners, which produced illegible garbage full of keyword stuffing. Which caused Google to make changes, which caused lazy marketers and black hat affiliates to change their methods, which caused Google to make changes, which caused the lazy and unethical to change their methods.......you get the idea, round and round we go.