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What problem exists with 3rd party data, cookies, and PPI...???Retargeting
Remarketing
Geo-fencing
Programmatic advertising is developing a logic in ad presentation using some database.
The problem today is 3rd party data, cookies and PPI
What Is Personally Identifiable Information (PII)? Types and Examples
Personally identifiable information (PII) is information that, when used alone or with other relevant data, can identify an individual.www.investopedia.com
GDPR see:What problem exists with 3rd party data, cookies, and PPI...???
you can choose programmatic ads, DOOH,