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What problem exists with 3rd party data, cookies, and PPI...???Retargeting
Remarketing
Geo-fencing
Programmatic advertising is developing a logic in ad presentation using some database.
The problem today is 3rd party data, cookies and PPI
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Personally Identifiable Information (PII): Definition, Types, and Examples
Personally identifiable information (PII) is information that, when used alone or with other relevant data, can identify an individual.www.investopedia.com
GDPR see:What problem exists with 3rd party data, cookies, and PPI...???
you can choose programmatic ads, DOOH,