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(Guide) SOI vs DOI CPA Offers

AffiliateDude

Active Member
This guide is for new people who don't know what SOI & DOI are.

I will share what they are and the pros & cons of each.

SOI = Single Opt-In

Pros:
These offers are the easiest to convert
Used on a wide variety of offers

Cons:
Lower payouts
May have quality issues

DOI = Double Opt-in

Pros
Higher payouts
Better quality so you can get pay bumps

Cons
Converts lower because some people never verify their email.

It all comes down to testing, I have had DOI Campaigns convert at 10 - 30% so don't always go for SOI test them both :)

Any questions?
 
For me SOI and DOI make no difference. The only way to find out what offer is best for your traffic is Earnings Per Click (EPC).

If you have an offer that pays $10 but converts at 5% you will have an EPC of $0.50

If you have an offer that pays $7 but converts at 18% you will have an EPC of $1.26

So although payout is a factor, so is the conversion from click to free and all boils down to EPC (for me anyways) :)
 
I tend to agree with your EPC traffic paradigm. However, when repeat business is commissionable then ROMI is the better scale of measurement.
 
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