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(Guide) SOI vs DOI CPA Offers

Discussion in 'Guides, Case Studies and Tutorials' started by AffiliateDude, Mar 23, 2018.

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  1. AffiliateDude

    AffiliateDude Affiliate affiliate

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    This guide is for new people who don't know what SOI & DOI are.

    I will share what they are and the pros & cons of each.

    SOI = Single Opt-In

    Pros:
    These offers are the easiest to convert
    Used on a wide variety of offers

    Cons:
    Lower payouts
    May have quality issues

    DOI = Double Opt-in

    Pros
    Higher payouts
    Better quality so you can get pay bumps

    Cons
    Converts lower because some people never verify their email.

    It all comes down to testing, I have had DOI Campaigns convert at 10 - 30% so don't always go for SOI test them both :)

    Any questions?
     
    saada, azgold and LeonW like this.
  2. Golden Goose
  3. Barry Morris

    Barry Morris Affiliate affiliate

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    Thank You for these infos
     
  4. Emma Eva

    Emma Eva Affiliate affiliate

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    well nice information for newbies , many people don't know about it
     
  5. Sempir

    Sempir Affiliate affiliate

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    good to know! ABT always be testing
     
  6. siciliec46

    siciliec46 Affiliate affiliate

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  7. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    The audience would be more highly targeted, which ain't a bad thing. :)

    I just want to remind people to make sure that you're following the rules, to comply with email laws. Unfortunately, different countries can have different rules and penalties.
     
    AffiliateDude and Marc like this.
  8. Paid Affs

    Paid Affs Affiliate Manager Affiliate Manager affiliate

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    First test source with SOI after you got profitable sources/zones then DOI.
     
  9. Abdullah2018

    Abdullah2018 Affiliate affiliate

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    If have quality traffic then promote DOI Offer its payout better then SOI
     
  10. Frank Dethridge

    Frank Dethridge Affiliate affiliate

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    For me SOI and DOI make no difference. The only way to find out what offer is best for your traffic is Earnings Per Click (EPC).

    If you have an offer that pays $10 but converts at 5% you will have an EPC of $0.50

    If you have an offer that pays $7 but converts at 18% you will have an EPC of $1.26

    So although payout is a factor, so is the conversion from click to free and all boils down to EPC (for me anyways) :)
     
    saada likes this.
  11. Graybeard

    Graybeard Well-Known Member affiliate

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    I tend to agree with your EPC traffic paradigm. However, when repeat business is commissionable then ROMI is the better scale of measurement.
     
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