Had a conversation recently with an affiliate who's been in the industry 15 years. Full time on Facebook and TikTok now.
Asked him why he never does email.
"Sent a campaign once. Domain ended up on a blacklist. Never touched it again."
That was probably 5 or 6 years ago.
A blacklist entry from one bad campaign is fixable. Most entries clear within days once the underlying problem is sorted. Delist, fix the setup, move on.
His ESP showed an error, deliverability collapsed, and he assumed email was broken. Nobody explained what actually happened.
Do you think this is common? Has anyone here avoided email long term after one bad experience?
Asked him why he never does email.
"Sent a campaign once. Domain ended up on a blacklist. Never touched it again."
That was probably 5 or 6 years ago.
A blacklist entry from one bad campaign is fixable. Most entries clear within days once the underlying problem is sorted. Delist, fix the setup, move on.
His ESP showed an error, deliverability collapsed, and he assumed email was broken. Nobody explained what actually happened.
Do you think this is common? Has anyone here avoided email long term after one bad experience?
