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Awesome, I like your thread and please give me whole information on PPC.
i AM WAITING
Hey Mike, are you experiencing that generating local lead calls is the bigger chunk of the conversions?
Are the majority of them coming from mobile ads?
I'm not sure what you mean by "local lead calls"
I am trying to disseminate the percentages between offers generated for regional (local brick & mortar) and broader audiences like auto insurance, life insurance, etc., and other national brands.
Forgive my ignorance about the data for pay per call and mobile. I've been a content and continuity marketer for most of my career and now I am gearing up for a 2015 blast into mobile and pay per call. Trying to get a lay of the land with hottest demographics, regions, offers, etc., so I can formulate my entry point.
Makes sense. What are the top verticals in your offers at the moment.