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Google Algorithm Changes in 2024 and Their Impact on Advertising Campaigns: How to Adapt and Stay Profitable


Service Manager
Service Manager
AffKit Ninja
YeezyPay — Trusted Google Ads offices
For many years, Google Ads has been one of the top advertising platforms used for promoting products and services. It has been widely used for promoting offers in both whitehat and grayhat affiliate marketing niches. However, the digital advertising space is constantly evolving, and one of the reasons for this is the frequent updates made by Google Ads developers that directly or indirectly impact how advertisers work with the platform. To ensure that Google Ads campaigns remain effective and successful, media buyers and PPC specialists need to stay up to date with these changes and be able to adjust their strategies accordingly.

In this article, the experts at YeezyPay, a service that offers trusted agency accounts for working with Google Ads, will discuss the recent changes made by Google and provide insights on how to adapt to them effectively.


Key Google Ads Changes in 2024​

To start developing new strategies and approaches for advertising campaigns, it's important to take into account the changes in Google algorithms that demand special attention from media buyers.

Deeper e-commerce integration​

With the increasing popularity of online sales of physical products, Google Ads is expected to introduce additional features this year to make it easier to set up and optimize advertising campaigns and sell products through mail orders. Developers of the advertising platform are already focusing on integrating Google Shopping more deeply into these processes. There have been reports in the media suggesting that Google Ads plans to allow users to purchase physical products directly from ads in the near future.


Online retailers should not delay in implementing this tool in their advertising campaigns as soon as it becomes available. It is likely that initially, Google will provide more traffic for such ads to promote this new feature.

Automation of ad campaigns and the introduction of artificial intelligence​

In 2024, Google Ads is planning to further automate various processes and incorporate artificial intelligence technologies. In the first few months of this year, many affiliate marketers and business owners have already seen significant increases in conversions thanks to improved bidding, targeting, and advertising algorithms.


When using AI for the creation and optimization of advertising campaigns in Google Ads, it's important to keep in mind that most ads and campaigns are also reviewed by automated systems. To increase the likelihood of passing the campaign review process and prolonging the lifespan of an advertising account, it is recommended to launch ad campaigns through agency advertising accounts that have a higher level of trust.

YeezyPay is one of the best services that offers trusted agency advertising accounts to its users. One advantage of using agency accounts from YeezyPay is that in the event of an account being banned for promoting grayhat offers, the media buyer will still have the ability to withdraw any remaining funds from the advertising account, which is almost impossible when working with regular ad accounts.


Smart bidding strategies​


Smart bidding strategies in Google Ads are now common among many affiliate marketers and media buyers. In 2024, Google is planning to enhance its machine learning algorithms to further improve these strategies. The main objectives of these innovations are to make it easier for users to work with the advertising platform and maximize their return on investment.

However, it's important to note that experienced affiliates and contextual advertising specialists advise against relying solely on automatic bidding strategies. This is to avoid quickly depleting the budget on users who are not the target audience. This recommendation applies not only to the initial stages of an ad campaign but also to the main flow of traffic. The reason behind this is that Google's algorithms are primarily designed to generate revenue for the advertising platform, rather than prioritize the interests of the advertiser. As a result, strategies that automatically adjust bids in real time may not always meet the expectations of affiliates.

Currently, Google has not fully automated the process of creating and optimizing advertising campaigns through AI. However, advertisers are encouraged to test the capabilities of new automation tools with small budgets.

Video advertising will be more popular​

Video advertising is becoming increasingly popular, with YouTube alone being used by over 2.70 billion people worldwide every month, according to a study by the GMI Team. Additionally, statistics from the Statista platform show a growing number of users on this popular video hosting site.


In response to the rising demand for video content, Google is giving priority to advertising on platforms like YouTube. The company is actively working on enhancing video ad formats and improving targeting options.


To gain a competitive edge this year, media buyers and advertisers should focus on integrating high-quality videos into their Google Ads campaigns.

More interactive ad formats​

To keep users and target audiences hooked, Google Ads is continuously developing new advertising formats that include interactive elements. In the near future, Google advertising accounts may offer additional options for ads and placements, incorporating features like augmented reality, gaming content, and more.


To adapt to these innovations, it is recommended to incorporate gamification elements into your websites, landing pages, applications, and advertising links. Users are attracted to such interactive content, making it easier to motivate them to take specific actions. Moreover, using non-traditional marketing funnel formats like these can help improve user retention rates and increase overall profitability.


Inclusive advertising​


Starting in 2024, Google Ads advertising campaigns may be impacted by algorithms designed to reach inclusive audience categories.

Currently, Google Ads does not have specific tools and features to facilitate targeting and optimize advertising for these audience categories. However, advertisers should begin exploring potential strategies for reaching and connecting with such audiences by manually setting up targeted advertising campaigns in specific niche markets.

Privacy and Cookie Changes​

Another major trend in Google's algorithms and advertising tools is the focus on privacy and changes in cookie policies.

For instance, Google's plan to gradually eliminate third-party cookies in Chrome could have a significant impact on targeted advertising and make it more challenging to pass ad campaign moderation.

In such cases, using agency advertising accounts from Google Ads, which have a higher level of trust from the advertising platform, can be a workaround to navigate these restrictions. You can already access such accounts by registering with the YeezyPay service.

Advanced targeting and focus on audience personalization​

Despite Google's efforts to streamline ad settings, the company continues to introduce advanced targeting features in Google Ads accounts. This approach aims to meet the needs of both experienced marketers and media buyers, as well as less experienced advertisers.

For instance, hotel advertising recently became a separate option among the types of advertising campaigns in the settings.


To adapt quickly and increase the chances of conversion, advertisers are advised not to overlook these new targeting settings and implement them as soon as possible.


Google, like other advertising platforms, regularly updates and refines its algorithms to improve the relevance of information and ads to user requests. User convenience is a priority in these changes.

The innovations discussed in this article are potential changes that Google may introduce as early as 2024.

To stay updated with the latest algorithm changes from Google, marketers, and affiliate marketers should continuously monitor trends in the online advertising market and align their marketing campaigns accordingly. This will help prolong the lifespan of advertising accounts and receive priority moderation through Google Ads trusted agency accounts.
thanks for such great information. Do more of the white hat technique. doing white hat SEO will always help your website to be safe. even after the algorithms are the same. stay updated as we never know when the algorithms will change.
thanks for such great information. Do more of the white hat technique. doing white hat SEO will always help your website to be safe. even after the algorithms are the same. stay updated as we never know when the algorithms will change.
If Google really didn’t offend whitehat websites and honest advertisers, then the world would be different...