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Google AdWords Opens Keyword Research Tool, Adds Seasonal Data
Google recently opened up their AdWords keyword research tool by allowing it to be accessible from outside AdWords accounts. They also added seasonal search volume data for global and local searches, and allowed it to be accessible by match type (ie: broad, phrase, exact).
That will likely just about kill off most of the paid keyword research tool market.
I told MSN that I thought one of the ways they could possibly catch up a bit with Google on the SEM front is to make the default keyword research tool.
Google’s now is feature rich, shows seasonal data, data by match type, and the data is easy to export. As Google, Yahoo! and MSN jocky for position you can bet that their keyword research tools are only going to get better - although I don’t think Yahoo!’s crusty old tool has changed in about a decade hehehe.
Source: http://www.searchenginejournal.com/?p=3156
Google recently opened up their AdWords keyword research tool by allowing it to be accessible from outside AdWords accounts. They also added seasonal search volume data for global and local searches, and allowed it to be accessible by match type (ie: broad, phrase, exact).
That will likely just about kill off most of the paid keyword research tool market.
I told MSN that I thought one of the ways they could possibly catch up a bit with Google on the SEM front is to make the default keyword research tool.
Google’s now is feature rich, shows seasonal data, data by match type, and the data is easy to export. As Google, Yahoo! and MSN jocky for position you can bet that their keyword research tools are only going to get better - although I don’t think Yahoo!’s crusty old tool has changed in about a decade hehehe.
Source: http://www.searchenginejournal.com/?p=3156
