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kirsl

Traffic Manager
Traffic Manager
Global Network
kirsl submitted a new resource:

Global Network - Native, Display, Pops traffic channels + Retargeting + possibilities to work with audiences

Global Network provide traffic possibilities for agencies, networks, media buyers and entertainment brands.

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Our proprietary data-driven algorithms are used to:

• Run multi-step performance oriented campaigns with significant cost saving.

• Do retargeting, recover abandoned carts and convert those users into loyal.

• Reach audiences for companies like MTV, Entrepreneur.com, Universal, Legendary Pictures, Adult Swim...

Read more about this resource...
 
Case study of sending Pop-under traffic to finance offer. Nigeria.

Own Nigeria investment offer.
Network: globalnetwork.pro
Traffic channel: Pop-up, Pop-under
CR: 4,3%
CPC: 0,0035$
Clicks: 107 732
Conversions: 4 636
Spend: $377
Revenue: $1,066
ARPU (registrations): $0,23
ROI: 282,7%

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Nigeria pops overal statistic

We created and activated a campaign with Global Network for Pops traffic (or clickunder) on financial themes, GEO Nigeria. With average bid $0.0035 (equal to $3.5 CPM) we got over 4K conversions, when avg revenue per user was $0.23.

Here are more details about the campaign settings.

First of all, we add Destiantion URL (it’s our tracker to track statistics on our side) and choose an appropriate Tracking type. Besides, we added macros (UTM parameters) to URL, so we got an ability to analyze the following:

{winning_price} – impression cost

{campaign_id} – as we started 2 campaigns (desktop and mobile)

{click_id} – unique hit ID for tracking conversions

{site_id} – unique traffic source ID for creating a black-list

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Postback setup
Next step is max.bid. Here we should tell a little bit more about it. This cost is a result of testing your bid amount. Started with $0.0015 and increased gradually to $0.007. With the higher price we received the first impressions faster, traffic quality became higher, but conversions cost was over than acceptable. So, some time later we stopped at $0.0035 – that is how we were getting a sufficient speed of traffic delivery and suitable conversion cost. And GEO, of course:

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GEO targetings and max bid amount
You should select format type and impressions limits per unique user per day. Why do we need it? As we are buying traffic on CPC, we need to reach as many unique users as possible. Otherwise, we may burn bigger part of our budget on 1 user. So we set 1/24 frequency cap.

Formats:
Interstitial / Fullscreen – landing URL is shown in the current window;
Pop-up – displayed over active window;
Pop-under – displayed under active window.

What we like mostly – is Source sampling. It’s something like AB-testing. Simple enough comparing with machine learning, however it spreads traffic evenly by sources, instead of buying 70% of volumes from one huge publisher. If a source contains lower amount of visitors than it is set in campaign settings, then a campaign will take all the volumes within its targetings and price from this source.

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Limit frequency cap
Unfortunately, there is no device targeting for Pops traffic. That’s why we chose desktop OS in OS targeting, and for our 2nd campaign – mobile OS.

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Technology targetings: OS
And after all we enabled all possible traffic security filters to avoid bots. Among them is Forensiq Risk Score and other in-house fraud protection filters.

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Additional filters to exclude fraud traffic
Here you may see the screenshot of our tracker statistics.


Nigeria pops overal statistic
PS: if anyone has finance offer for Nigeria, let us know.
 
UPD: Optimization rules

Blacklists - it's all for webmaster. If you don't have good blacklist - you don't have profit. Any, who do traffic arbitrage also should spend time to collect sources with trash traffic. especially at new source. We in GlobalNetwork care about our advertisers and released Optimization rules.

What that mean? In my opinion, it's incredible decrease entry threshold for GlobalNetwork, because now blacklisting is full automatically and based on your own rules. You need just set up Optimization rules and top up balance.

How it works?
1. Set up Postback;
2. Add Optimization rule;

Example: For sub_id if impressions > 3000 and conversions == 0 in total then blacklist

If you have any questions, ping me in skype or chat - I will help you with Optimization rules and answer on your questions:
skype: live:kir_189
light@globalnetwork.pro
 
Hey. On your blog you guys said,

"you may order “Whole traffic campaign” setup by our manager. "

What is the cost and what does it include?

It's free to order with 100$ daily budget.

It's include several ad campaign for reach and engagement users with all Global Network tools. Also we need from client side setup some things like postback and pixel.
 
UPD: Merge sources and domain lists

Now you can use one list for domains and sources.

It's simplest way to add domains and sources for blacklisting.

For example: domain:sub_id - will block only one source for that domain.

If you already have domain black list - just copypaste it in blacklist at Global Network.
 
We're working with globalnetwork within 3 months and we don't have any complaints. Payment is on time, support answers anytime, bids are good. You should try this network
 
We are glad to announce that we've updated a Sources Whitelist for
Pops traffic. Completely checked and verified.

Just add it to Whitelist in campaign settings to drive more conversions.
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Marketgid and Audience segments

We're happy to announce New features.


Marketgid is now available as a traffic source. It's a major Russian ad network with large supply of Native traffic.


Custom audience segments are available at Global Network from now on. Special audience for ICO promotion, real estate, local store, etc. Check our article on the case.


And don’t forget about our blog with other useful articles.
 
MI
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