Graybeard
Well-Known Member
I started working on a database to do with income, costs of living, property values, building permits (as well as data to be added) in the 20,000+ GEO segments in the USA for the purpose of geofencing ads for a few projects I am working on. Micro segmentation ...
CONCLUSIONS:
My indexes are showing a variation of .068 to 7.5 of the values of different US geographic local areas
By advertising ANY item (that is not massive adopted [like food, clothing, smartphone cases]) you are wasting at least 2/3 of your ad spend when you target the 300+ millions of US Americans that you may think are such a lucrative market.
Even with Facebook ads or SEM PPC -- unless you are segmenting the geographic elements within the US Market <<< you are wasting a lot of money on people that will never convert.
You could segment low income areas for items that might appeal to them -- this is not limited to a certain segment.
Do you live in Europe? Would you advertise to the EU as a block and unsegmented by nation or language -- of course not! That is what many are doing in the USA GEO currently.
CONCLUSIONS:
My indexes are showing a variation of .068 to 7.5 of the values of different US geographic local areas
By advertising ANY item (that is not massive adopted [like food, clothing, smartphone cases]) you are wasting at least 2/3 of your ad spend when you target the 300+ millions of US Americans that you may think are such a lucrative market.
Even with Facebook ads or SEM PPC -- unless you are segmenting the geographic elements within the US Market <<< you are wasting a lot of money on people that will never convert.
You could segment low income areas for items that might appeal to them -- this is not limited to a certain segment.
Do you live in Europe? Would you advertise to the EU as a block and unsegmented by nation or language -- of course not! That is what many are doing in the USA GEO currently.