I'm working hard on my new deep content site. I spent the last couple of days brainstorming and coming up with good brand domain names.
I just came across a site that has a very similar domain registered and operating in the same space. It's slightly simpler: cleanyourdog.com versus mine: cleanupyourdog.com.
They use the domain to point to another site, a completely unrelated name, so their branding is weak, but they'll likely benefit from type in traffic. How much so? When I started to set up the site, I typed in THEIR domain name.
I have other domain options that I could develop, but I thought this was a pretty good name. I will spend considerable effort developing the brand, so I am curious to hear the experts thoughts on my predicament.
I do have the skills to create a strong brand. I will maintain a more razor-sharp focus on the niche. They have some PR already and have a robust offering similar to mine. Mine will be more friendly and focused.
So, what do you think? Wage the battle, or use a slightly different, possibly less elegant name?
Thanks again!
Bill
I just came across a site that has a very similar domain registered and operating in the same space. It's slightly simpler: cleanyourdog.com versus mine: cleanupyourdog.com.
They use the domain to point to another site, a completely unrelated name, so their branding is weak, but they'll likely benefit from type in traffic. How much so? When I started to set up the site, I typed in THEIR domain name.
I have other domain options that I could develop, but I thought this was a pretty good name. I will spend considerable effort developing the brand, so I am curious to hear the experts thoughts on my predicament.
I do have the skills to create a strong brand. I will maintain a more razor-sharp focus on the niche. They have some PR already and have a robust offering similar to mine. Mine will be more friendly and focused.
So, what do you think? Wage the battle, or use a slightly different, possibly less elegant name?
Thanks again!
Bill
