Finding winning campaigns on Facebook

[FranciscoQ]

Hello, I am following a mini-course on Facebook advertising and they use the term "find a winning campaign and then scale it". My question is ... How is that done? Should I try three or four campaigns at the same time to find a winner? Thank you in advance.

 

[Graybeard]

"find a winning campaign and then scale it"

A winning campaign is ad+landing page where

1. the actual conversion revenue produces a operating profit, that is;
2. in excess of the COGS (Cost of goods) + Cost of marketing + Cost of advertising.
3. ROMI (Return on Marketing Investment) would apply if;
   the first sale will create a customer that will continue to buy and produce revenue and a profit to you.

In a CPA scenario: your CPA payout (or commission) is in more than your marketing expense (ad cost + other expenses, including the value of your time setting things up).

Scaling is increasing the campaign's volume usually by adding new advertising and new channels to the marketing and advertising based on the attributes of the prior successful campaign that is being scaled.

 

[Albertomax1]

I started with mastering a great marketing strategy....

then I found great products and services to market.

That is how I found my way....

 

[FranciscoQ]

Thanks for the info.. Time to digest the details. Thanks.