Rivertraffic
New Member
The FIFA World Cup is approaching, and many advertisers are already preparing budgets.
Some media buyers see major sporting events as the best scaling opportunity of the year.
Others believe increased competition simply drives up CPM without improving overall profitability.
What has been your experience with large sports events?
Do you actively prepare campaigns around them or treat them like any other traffic per
Some media buyers see major sporting events as the best scaling opportunity of the year.
Others believe increased competition simply drives up CPM without improving overall profitability.
What has been your experience with large sports events?
Do you actively prepare campaigns around them or treat them like any other traffic per
