Does your Website need a Redesign’s?
- Thread starter rohnsmith
- Start date
Hello
Include a blog, RSS, landing pages, SEO.
Any website built today should include these basics. They are not expensive, and they work. A blog is a great way to create content on an ongoing basis, and to start to converse with your customers and prospects. RSS allows some content from your website to be automatically pushed out to other websites and people, increasing the reach of your content. Landing pages are critical to actually get value out of your traffic. And SEO is not hard, and it really works.
Metrics: Visitors and leads.
We have come full circle. If the goal was to increase visitors and conversions, then that is the metric we should track. What does this mean? It means if the CEO hates the new design, tell her to go pound sand and show her your improved lead conversion metrics. If our creative director says he loves the new design, ask him to explain why you are getting fewer leads and why you should not change the website back to the old one.
A business website is a business tool and should deliver business results. Leave the works of art to the galleries and museums. Your career and your company will thank you for it.
Include a blog, RSS, landing pages, SEO.
Any website built today should include these basics. They are not expensive, and they work. A blog is a great way to create content on an ongoing basis, and to start to converse with your customers and prospects. RSS allows some content from your website to be automatically pushed out to other websites and people, increasing the reach of your content. Landing pages are critical to actually get value out of your traffic. And SEO is not hard, and it really works.
Metrics: Visitors and leads.
We have come full circle. If the goal was to increase visitors and conversions, then that is the metric we should track. What does this mean? It means if the CEO hates the new design, tell her to go pound sand and show her your improved lead conversion metrics. If our creative director says he loves the new design, ask him to explain why you are getting fewer leads and why you should not change the website back to the old one.
A business website is a business tool and should deliver business results. Leave the works of art to the galleries and museums. Your career and your company will thank you for it.
I don't have above seo problem,so I needn't to implement a redesign.[FONT="][/FONT]
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