Ask Me Anything Digital Advertising Overview: Thailand (by MGID)

[Daniella MGID]

Hi guys

Today we launch a new thread on the forum dedicated to the GEO breakdown. You will find out some general information about a particular country, its population, internet users and e-commerce behavior. Besides, we will share data about verticals and MGID traffic distribution. We hope you will find this information useful!

Any discussions are welcome

 

[Daniella MGID]

GENERAL INFO

• Thailand is an upper-middle-income country in Southeast Asia with the lowest levels of unemployment (1.1% of the total population).
• GDP per capita reached 7570,35 USD in 2019. GDP per capita continues to grow and is expected to reach 8907 USD in 2022.
• Average monthly income is 442 USD per household.

The government established a course for Thailand 4.0. The goal is to strengthen and reposition the country’s economy and make Thailand a leading digital hub in Southeast Asia

E-COMMERCE VALUE

Average basket size for a Thai shopper is $ 35.46. On the whole, 71% of Thai consumers searched products or services online and 62% made purchases online.

WHAT ABOUT DEVICES THAI PEOPLE USE TO PURCHASE ONLINE?

Smartphones play an important role in everyday life. 67% of online transactions are made via mobile apps, while desktop websites reached only 11%. In addition, 22% of online transactions are made via a mixed approach (mobile app and desktop).

BEST-PERFORMING VERTICALS

NUTRA

According to the charts above, beauty and health products are in top categories Thai people purchase online. Furthermore, one in three Thai men is obese, while more than 40 percent of women are significantly overweight, according to Thailand’s national health examination survey, so weight-loss products remain popular every season.

CREATIVE TIPS: HEALTH & FITNESS

• Try to use in your teasers images of traditional Thai fruits (white mango, pineapple, dragon fruit, papaya) and dishes of national cuisine (som tam - green papaya salad, Khao Pad Gai - fried rice with chicken or tom yum - coconut milk based soups);
• Thai people also tend to love outdoor images more than indoor ones;
• As to animals, images with pets attract more attention as well;
• Real photographs of people behind objects also generate higher CTR;
• Images showing flabby stomachs and belly fat still perform fairly well.

MGID traffic distribution is following: desktop (34%), mobile (65%) and tablets (1%). Overall, MGID processes around 1,5 million clicks per week in Thailand.

P.S. We remind that you can get a 25% on top of your $500+ first deposit by following this link

Share your experiences in the comments!

 

[TrafficYoda]

can u fix the img on this post?