GENERAL INFORMATION
- Mexico is the second-largest economy in Latin America;
- Over 40% of Mexico's population lives in poverty;
- GDP growth 1,7% (2019), GDP per capita $9,698;
- The largest cities and more densely populated areas are Mexico City (12,294,193), Itzapalpa (1,820,888), and Ecatepec (1,806,226). The country consists of 31 states and one federal district;
- Spanish is the national language;
- The northern part of the country has higher income and purchasing power while people living in the southern regions (Valley of Mexico and in the Central) have lower income levels.
DEVICE USAGE (Percentage of the adult population)
87% of citizens use mobile phones of any type, and the distribution of laptop and tablet usage is 42% and 23%, respectively.
PAYMENT METHOD
More than 50% of transactions are made via credit and debit cards, then go cash-on-delivery (including Oxxo), bank transfers (15%), and PayPal.
CONSUMER BEHAVIOR
Mexicans tend to favor quality, better prices, and time-saving the most. This criteria has remained unchanged from country to country. Today, people are more focused on ensuring that the quality matches the price, fast delivery, and a variety of payment models.
Furthermore, Mexico is the second most obese country after the U.S, so organic products and healthy nutrition are increasing trends. The natural product market is growing by 10% a year.
BEST-PERFORMING VERTICALS
As mentioned previously, people in Mexico suffer from obesity; weight-loss products and supplements are the best products to promote. Diabetes is considered a national epidemiological emergency too. Moneymaking also proves to be one of the most promising verticals, as over 40% live in poverty, thus pushing many to look for opportunities to earn money.
CREATIVE TIPS:
- Online ads should include elements of local culture, by doing so you will attract more users. Hyperlocal marketing is a key strategy targeting Mexican consumers
- El Buen Fin, Black Friday and Christmas are the biggest shopping seasons in Mexico;
- Mexicans are very kind. They are always happy to meet new people and love noisy companies. If a Mexican is seen alone, then something has happened for sure, and everyone around him will immediately help him. Therefore, it is worth using more than one person on teasers (2-3 is better). The plural is also welcomed in the texts: “These 2 Mexican guys just won $456k”;
- In Mexico, a girl’s 15th birthday is celebrated on a grand scale. This celebration is equivalent to a wedding: the girl dresses up in a huge magnificent dress, goes to the altar in front of the whole family, where the priest blesses her and declares that from now on she has ceased to be a child. For such a celebration, one will need a lot of money. In some creatives you can use this fact, inviting the reader to earn money without getting up off the couch for this holiday;
- There is the so-called "cult of the family". Relatives are the main thing in life. The best gifts are bought for them, the most exquisite dishes are prepared for their arrival. You can use a feeling of devotion to family in advertisements. You can offer:
“Please mom with a new piece of jewelry, and earn money for it using this broker.”
“Win a new phone for dad through an online raffle.”
“Subscribe immediately for the whole family.”
“Buy a family tour”
“Win a new phone for dad through an online raffle.”
“Subscribe immediately for the whole family.”
“Buy a family tour”
- Besides the family, Mexicans are passionate about cola and tacos. If you want to make the teaser “native” for them, select a photo with a recognizable bottle in the background. However, this is a completely different story with tacos; this dish is a symbol of the nation, compared to the national heritage. It is always eaten and found everywhere. How to recognize a Mexican in the photo? Take a closer look, somewhere nearby a plate of fragrant cakes was definitely lost.
- Due to the great love for soda and snacks, there are practically no thin people in Mexico. But everyone wants to change without abandoning their favorite dishes. We recommend using the following phrases in the headings:
“Lose weight with tacos”
“Do not give up cola for the sake of a good figure”
“We grew thin without diets and exercises”
“Do not give up cola for the sake of a good figure”
“We grew thin without diets and exercises”
- In Mexico, there are few representatives of the high and middle class. All men want to earn more, and girls are often looking for grooms from abroad who will take them away. A great idea for dating sites is to offer girls to find a wealthy foreigner and marry him;
- A lot of Mexicans work on farms. To be a farmer does not mean to be rich; but, farmers' success stories are inspiring. You can create banners that tell about a poor farmer who won an impressive amount or earned it without leaving the tractor. Also, a similar approach will work for remedies for joint pain and other diseases common to people who earn physical labor.
MGID traffic distribution is following: desktop (31%), mobile (68%) and tablets (1%). Overall, MGID processes around 2 million clicks per week in Mexico.
If you have any questions, leave them in the comments below!
Stay tuned!
MGID team
