In pay per click we do paid marketing for a website by using google adward. It is paid online marketing. On other hand search engine optimization is an activity by which we promote our website such as on-page and off-page.
Search engine optimization is a natural way to increase the website visibility and ranking on search engine. But PPC (pay per click) is an paid technique to increase traffic and ranking on search engines. In PPC we can pay for every click.
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